At a time when everyone is focused on the upcoming March Madness, the University of Southern California Trojans star Bronny James’ brand value has taken a dip. And this has been a cause of concern since high stakes are associated with a good NIL.

College basketball changed when the Name, Image, and Likeness (NIL) deals came into force in July 2021. Since then college athletes have gotten a chance to make money off their brand. Some of them are earning as much as a professional athlete would rake. But Bronny is losing the dear due to his forgettable freshman season.

How’s Bronny’s NIL affected?

James Jr.’s NIL was $5.8 million, which has now come down to mere $5 million. His rank may be intact, but his worth now matches football star Shedeur Sanders’ $4.7 million NIL. The third on the list is the famous gymnast Livvy Dunne with $3.5 million worth.

NCAA sensation Caitlin Clark isn’t far away from Bronny with an NIL of $3.1 million. Clark is going through her last college days. She has announced her decision to opt for the WNBA 2024 draft after this season.

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James Jr. meanwhile is still ruling the charts which is good news for him, but he will try to propel his NIL in the coming days and make sure that it reaches the higher end of his ceiling.

And again a drop

The NIL drop is nothing new to Bron’s big boy. He had earlier experienced a fall in his NIL value when his valuation dipped from $7.2 million to $5.9 million. The speculated reason for that was his cardiac arrest that had sent shockwaves around.

The current drop as per speculations could have been due to his poor performances in the NCAA circuit. Playing 22 games for the Trojans, Bronny just averaged a paltry 4.8 points per game. He also averages 2.7 rebounds per contest and 2.4 assists per contest. Trojans too had a hard season with an abysmal 13-17 tally. With that they occupied the 11th position in the Pac-12 conference.

Going by their performances it will be interesting to see if Trojans will even qualify for the March Madness. 

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