21YO Angel Reese Publicly Challenges Her Beau Cam’ron Fletcher in New Spicy and Cheesy NIL Deal

Published 01/18/2024, 1:08 AM EST

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Angel Reese returned to the squad in great form. She is currently making up for lost time after being absent from the Tigers lineup earlier in the season for undisclosed reasons. After early-season issues threatened to derail a good campaign, the Reebok athlete has continued making strides and it’s drawing new brands to investing in the 21-year-old.

Through Instagram videos, the $1.7 million NIL-valued Reese celebrated a recent brand deal. But the celebration had some good marketing to it. Reese has called out her boyfriend, Seminoles guard, Cam’Ron Fletcher, for a challenge on Instagram as a part of her latest endorsement.

In line with her previous branded promotions, Angel Reese is promoting the ONE Brand, formerly known as Oh Yeah! Nutrition. She advertised the cheese puff brand in the form of a trick-shot challenge. She nailed a reverse shot in the video and called out her beau, Cam’Ron Fletcher, to take the challenge too.

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In the captions of her Instagram video, she wrote, “#ad Bringing that spicy energy to the court with @one1brands Puffs! Watch me nail my shot, fueled by the bold flavor of Puffs Spicy Nacho. Now it’s your move, @camron , let’s see what you’ve got!”

Alongside her brand-building, the forward, who is shooting 50.6% and averaging 20.1 points, 11.5 rebounds, and 2.4 assists, has guided the Tigers to a 16-2 season. According to On3, Angel Reese was valued at $1.7 million NIL as of November. She previously obtained a $11.7 billion brand endorsement deal with Dicks Sporting Goods, the biggest sporting goods store in the nation. A collegiate student-athlete has never done this before.

Angel Reese’s NIL worth

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To boost her NIL earnings, Angel Reese inked a contract with many major companies. She is among the top 10 collegiate athletes in terms of NIL deals, with estimated revenues of almost $1.7 million. Previously, as Reebok made a comeback into the basketball scene, the corporation needed a face, and Angel Reese was selected as that student-athlete.

NBA great Shaquille O’Neal contacted the 21-year-old right away to sign her to a multi-year shoe contract when he was made president of basketball. When the agreement was revealed, he boasted that he had gotten her signature.

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Even Dwayne “The Rock” Johnson, ZOA Energy, Airbnb, and many more brands and corporations have pursued partnerships with the 21-year-old LSU standout. As a result, she ranks among the top 10 college athletes in terms of NIL valuation. LeBron James’s kid, Bronny James, is ranked #1. This year, the USC freshman is expected to make almost $6 million in non-deal transactions.

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Watch This Story: Big Day for Stephen Curry Brand as Warriors Star Rocks $160 Pair With Newly Signed Deaaron Fox

When it comes to NIL agreements, Angel Reese is the most-paid player in women’s collegiate basketball. At $1.1 million, Flau’jae Johnson, her teammate at LSU, is the next closest.

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Written by:

Nima Murugan

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“Basketball isn’t an act of jumping jacks, it’s a sport mirroring life through assists and rebounds”. Before becoming an NBA writer at EssentiallySports, I was drawn to the world of basketball when 'The Chosen One' first started locking horns with 'His Airness' over the GOAT debate. Some discourses shape your imagination and rightly so.
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Edited by:

Aakash Nair