AJ Dybantsa is already being compared to Cooper Flagg, with some believing he could be just as special. In December, ESPN’s Jay Bilas said that if Dybantsa had been eligible, he might have been picked ahead of Flagg in the 2025 draft, calling him “that talented and that good.” His athleticism, confidence, and scoring touch have made him one of the most exciting young players in the country.

Now headed to BYU, Dybantsa’s buzz goes well beyond basketball. Even before his college debut, several brands have lined up to sign him, eager to be part of his journey. Mind you, college basketball’s next generation is changing faster than ever, and players like Dybantsa and Flagg are already shaping the sport’s future before they even reach the NBA. So, let’s know his NIL deals and more!

What is AJ Dybantsa’s NIL worth in 2025?

As the No. 1 recruit in BYU’s 2025 class, AJ Dybantsa has already drawn major attention from both fans and brands. According to Forbes, “Dybantsa is getting close to $7 million in NIL money,” which includes a $5 million base plus his deals with Nike and Red Bull. This makes him one of the most highly valued players entering college basketball. The deal highlights how programs like BYU are investing heavily in elite talent with the potential to boost their visibility and competitiveness on a national scale.

According to On3, Dybantsa’s NIL valuation currently stands at $3.8 million but is expected to grow as he begins his college career. The valuation reflects factors such as performance, influence, and marketability, areas where Dybantsa’s profile is already strong.

What are AJ Dybantsa’s notable NIL deals?

Apart from his NIL deal with BYU, the following are the notable brand deals done by AJ Dybantsa so far:

Nike: 

AJ Dybantsa signed with Nike in January last year with Jerzy Robinson, the No. 1-ranked female player in the Class of 2026, as ‘The Next Generation of Nike Superstars’.

“Joining the Nike basketball family is huge,.. When I was asked, it was a no-brainer,” said Dybantsa. The exact amount of this contract is unknown, but it should be a significant amount as Dybantsa stands among the favorites to get picked at No.1 in the 2026 draft. 

Redbull:

AJ Dybantsa has an NIL deal with the energy drink brand that extends beyond just basketball. Dybantsa also runs a YouTube channel where he has made a video on visiting RedBull’s Austria headquarters. Dybantsa also did a RedBull ad on his social media where he picked up the can from the rim while dunking. It’s clear Dybantsa and Redbull have a significant relationship. 

Fanatics:

AJ Dybantsa signed a multi-year deal with Fanatics Collectibles that is reportedly worth in the eight figures, forming one of the company’s most significant NIL partnership deals to date. Fanatics has exclusive collectible partnerships with multiple athletes and welcomed Dybantsa as its newest ambassador in a video clip. 

“I remember seeing LeBron James, Michael Jordan, those types of guys on trading cards. When I see my face on that card, it’s going to be a surreal feeling.” Dybantsa said in the announcement.

As part of the deal, the 18-year-old will provide autographs, inscriptions, and game-used jerseys. He will be included in various brand marketing campaigns and is already slated to be featured in several products from the company’s Bowman University line, according to the company.

What is AJ Dybantsa’s net worth in 2025?

AJ Dybantsa’s total net worth is not publicly available, but given his NIL deals, it could easily hover around the $7 million mark. However, his NBA draft stock and popularity mean Dybantsa will still be among the richest players in the college circuit. His hype mirrors Cooper Flagg’s from last year, as Dybantsa has appeared with the likes of Shaquille O’Neal in TikToks.

Dybantsa has also practiced with the likes of LeBron James, Kevin Durant, Paul George, and Chris Paul. His YouTube channel and social media, coupled with his basketball career, give him solid pathways to stack earnings.

However, his No.1 pick at the 2026 draft is not set in stone in this draft class. Dybantsa has Cameron Boozer from Duke and Darryn Peterson from Kansas to contend with, as all three stand as immense talents. Dybantsa and Peterson’s rivalry in the Big 12 is something to look forward to this season.