Braden Smith is well known for his skills on the court, which led the Purdue Boilermakers to the Sweet 16 last year. He is last season’s Big Ten Player of the Year and was named the preseason selection for Big Ten Player of the Year. To add to that, he was the league’s only unanimous selection to the preseason All-Big Ten team, but that’s not all of him!

The 6’0″ general on the floor put up 15.8 points with 8.6 assists and 4.5 rebounds per game last season. Smith is cashing in on his skills and has been one of the top earners of the program for a while now. Do you know his net worth?

What is Braden Smith’s NIL worth?

Just last year, Smith was ranked third among NIL Store’s top-earning male athletes. But that wasn’t enough, as he also ranked in the top 4 for August, a non-basketball month, and his popularity is only set to rise. Honestly, why not? His NIL total stands at $1.9 million, based on verifiable sources. But he deserves it all. He’s gone from averaging 9.7 points as a freshman to 15.8, scoring 567 points in 2024 (99 more than his sophomore year), and all that hard work has only added to his growing marketability.

What is Braden Smith’s estimated net worth?

According to On3, his NIL worth is estimated to be $1.9 million, thanks to several NIL deals he’s landed with popular brands. While there might be other local endorsements, for now, those can be considered negligible in front of his big deals. Smith isn’t an average player, but one with huge support and popularity. He has over 45K followers in his IG account and close to 6,000 in his X account at such a young age!

What are Braden Smith’s notable NIL deals?

Over the past few years, Braden Smith has signed multiple NIL deals. While the details of some agreements remain undisclosed, he’s secured endorsements with the NIL Store, HEYDUDE Shoes, Boilermaker Alliance, Westfield Basketball, Versiti Blood Center of Indiana, and Trueblood Real Estate.

Apart from these, Braden Smith also inked a deal with Stanley, the company behind the popular cups adored by Gen Zers and Millennials. The endorsement came right before the Boilermakers made it to the Sweet 16, after Braden posted a picture tagging the brand with the caption, “Go time.” Of course, this isn’t the end.

Braden has slowly become the heart and soul of the Purdue Boilermakers’ offense over the past few years. The 6-foot floor general will enter his final collegiate season, and he’s not letting his journey be defined by size. He’s ensuring it’s remembered for his control, IQ, and sheer basketball brilliance. That’s what makes him an exception. He doesn’t explode off the screen, he’s one of those players who simply makes basketball look easy.

Whether it’s threading the needle in transition, knocking down clutch threes, or managing tempo under pressure, Smith always finds a way to impact the game. As of now, he’s averaging 12.5 points per game across 110 appearances, having started every season over the past three years at Purdue. So yes, as the new season tips off, he’s got another big opportunity, and it’s probably going to add even more to his growing net worth!