Who would’ve thought a lack of academic options could be the reason Alabama would lose the No. 1-ranked WR target to a conference rival? Unfortunately, that’s precisely what happened with WR Cam Coleman. The word around the program is that Coleman chose Texas over Alabama, most probably because the Crimson Tide didn’t offer the specific academic path he wanted.

On January 11, ‘Alabama outsider’ hopped onto X and revealed why the portal’s No.1 wide receiver is not rocking Crimson.

“Hearing that Cam Coleman chose Texas because Alabama didn’t have the major he was interested in pursuing,” the user wrote on X.

At first glance, it does sound like an academic mismatch, especially when you compare Alabama to Texas’s elite McCombs School of Business, one of the most highly regarded business programs in the country. Top 15 or 20 for sure. That prestige tag certainly adds an interesting wrinkle to Coleman’s recruitment.

That said, if we do look into it, Bama totally has a business school. The Culverhouse College of Business.

In fact, it offers a wide range of majors in fields such as finance, management, and general business. So, this wasn’t a case of Alabama lacking business options altogether. The real deal is probably that the Texas business school is consistently ranked significantly higher on a national level.

To flip the script, that academic flex might’ve been part of the conversation or a small tie-breaker. But the main reason, according to most insiders and recruiting analysts, is all about the football and his NFL dreams. The former Tigers WR1 didn’t have the luxury of elite quarterback play during his two seasons at Auburn.

Despite the inconsistent quarterback play, he was still highly productive, managing 93 catches for 1,306 yards and 13 touchdowns in 23 games. However, some analysts believe his full potential was restricted, prompting his search for a new school.

By the looks of it, he’s trusting Arch Manning with his NFL stock over Alabama’s options. All thanks to Ty Simpson declaring for the draft prematurely. With Cam Coleman now a Texas Longhorns player, Alabama is scrambling to find other talented wide receivers in the transfer portal.

Kalen DeBoer is in pursuit of a new Cam Coleman

The Crimson Tide’s receiver squad is looking pretty thin after several key players bounced. Including their main touchdown guy from last season, Isaiah Horton. Texas A&M, of all the places. Plus, they can’t rely on Ryan Williams like they used to in the freshman season.

Because of that, the coaching staff has no choice but to work overtime to add serious talent to the wide receiver room for the upcoming 2026 season.

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Right now, the big target is Noah Rogers (441 yards, 2 TDs) from NC State. He’s already made a trip down to Tuscaloosa, and the word is that he might commit any day now. He’s a reliable pass catcher who can step in and make plays right away.

The Tide also tossed an offer to Tony Diaz (881 yards, 11 TDs) from a smaller school in Texas, and is checking out Quincy Porter from Ohio State. Regardless, Rogers seems like the immediate top priority.

Coach DeBoer and the crew definitely need to secure at least one experienced transfer to provide their quarterbacks with reliable pass-catching targets.