Bill Belichick’s control over the UNC football program is getting really loose. It all started when UNC showed up for its former hero, Drake Maye’s prime-time win against the Buffalo Bills. Belichick had allegedly ordered the team not to post or retweet anything about the Patriots on social media, but they did it anyway. Reports indicate that his tough stance stemmed from ongoing tension with the Patriots organization. After being obedient for a bit, the Tar Heels finally broke free by posting a highlight clip of Maye’s performance.
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It showcased the quarterback’s signature stiff-arm and toss to Stefon Diggs on the game-winning drive. Even former Tar Heels coach Mack Brown openly congratulated Maye on social media, ignoring Belichick’s ban. Sure, Belichick is the head coach there, and his restrictions should be ironclad, but ignoring one of their best NFL alumni and marketing assets, Maye, was a tough pill to swallow for UNC. That’s why it happened again. “@DrakeMaye2 starting off STRONG!” The Tar Heels’ social media posted a clip of Maye’s play against the Saints.
.@DrakeMaye2 starting off STRONG!
— Carolina Football (@UNCFootball) October 12, 2025
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Now that’s the second time Belichick’s orders were defied by his own program. The clip showed Drake Maye landing a stunning 53-yard bomb to DeMario Douglas. Now, how can the Tar Heels let a performance like that slide by? But the rough patches between the coach and the program didn’t really start with the Patriots drama.
The Tar Heels sit at a disappointing 2-3, with some ugly blowout losses, including a 38-10 drubbing by Clemson that left fans leaving the stands early. Then the internal drama is still fresh. There are reports of a dysfunctional program struggling with communication gaps between coaches, players, and families.
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“It’s an unstructured mess,” a parent said, speaking to WRAL News under the condition of anonymity. “There’s no culture, no organization. It’s a complete disaster. I don’t fault the players; I fault the leadership that created this toxic environment.”
Then there’s the favoritism aspect that is facing major backlash, as assistant coach Armond Hawkins was suspended due to it. Belichick-recruited players like Khmori House and Thaddeus Dixon are getting a different treatment altogether. Their parents are getting extra sideline tickets, and some guardians are even taking parking spots that aren’t actually allowed for them.
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All these tensions are piling up over Belichick’s already existing on-field struggles. Bringing in 70 new, fresh faces is not really enough in the College Football industry, where each player needs to be molded properly. Because let’s face it, this is not the same as the NFL, where you are getting ready-made athletes with pro potential in them. Under Belichick, the Tar Heels currently rank among the worst teams in college football history stat-wise. Their adjusted offensive EPA is a staggering -31.3, with the defensive side faring even worse at -32.7.
In their recent 38-10 beating by Clemson, UNC’s offense mustered a mere 270 yards, mostly during garbage time against backups. The defense allowed a whopping 488 yards and gave up over 30 points for the second straight game. All these things require much more attention than setting up ground rules for a $572M program. On top of that, Belichick is carrying a beef against the Patriots that is ultimately harming his own squad. If the pro teams don’t come in for scouting and evaluation, how will the current UNC squad find its way into the NFL?
Bill Belichick’s dishonesty
Bill Belichick is making his time at Chapel Hill worse by being dishonest to his own squad. It happened when Armond Hawkins’ suspension for favoritism raised serious questions from the squad. But Belichick took the help of a lie to save himself from the truth. When Hawkins was first announced as missing practice, the team was told in a meeting on Tuesday that his absence was due to “personal business.”
The truth didn’t surface until later through media reports. This wasn’t just a case of a coach dealing with family issues but a serious NCAA matter leading to a suspension. This lie hurt trust, which was already tenuous in Belichick’s locker room environment. Parents are unable to get a hold of what is actually going on inside that University. Some players didn’t even greet Belichick when he first arrived.
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On top of that, parents had no access to meet him until months into the “Practice Like a Pro” spring drills. Drama has been brewing off the field as the leadership hides key details and stays disconnected instead of promoting transparency. Because of all this chaos, UNC and Hulu abruptly canceled their planned docuseries.
The creators designed the series to give fans a behind-the-scenes look at the Tar Heels’ journey. It would have shown the players’ hard work and Belichick’s coaching transition. With all this happening, it’s pretty easy to make out why UNC wants to be happy to share about their past glory, making waves in the NFL.
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