When Bill Belichick was first hired by UNC in December, it was to bring more eyeballs to their games and fill in the seats. But is the 73-year-old now taking things too far? Talks surrounding Tar Heels’ transfer portal updates and Belichick being a true pro about keeping their eyes on the ball have surely become an afterthought. Instead, here we are, feeling the pressure that the most compelling figure from UNC to talk about is his 24-year-old girlfriend, Jordan Hudson. The same Hudson who had Raleigh News & Observer’s Luke DeCock believe that she turned UNC’s athletic department look more like a “Jordan Hudson management system.”

Tasked with running publicity for his new book, ‘The Art of Winning: Lessons from My Life in Football’, a viral clip from CBS Sunday Morning interview made quite a bit of kerfuffle when Hudson, deemed “a constant presence,” turned down the interviewer’s question on how the two first met: “We’re not answering this.” In response, Belichick didn’t have much to add apart from the fact that he has “never been too worried about what everyone else thinks.” And soon after, the internet literally lost it!

Sure, once the season starts in fall, it will all come down to brass tacks. How many games he’d win, and the likes. Until then, as WRAL’s Brian Murphy said, it’s long to be an endless charade of UNC rebrand in the most non-prescriptive way: “The more interest there is in Belichick, the more interest there is in Hudson, the more interest there is in the Tar Heels, the better networks, the better timeslots, the better games UNC is going to get.” At such a time, Pablo S. Torre claiming a family source seemed to be “digging into” Jordan’s history is sure to further the Belichick drama in all ways but football. In his latest podcast episode, Torre claimed,

“Bill Belichick’s family is extraordinarily concerned about what has transpired. One Belichick family source told me, quote, ‘There is deep worry for how detrimental Jordon can be for not just North Carolina, but Bill’s legacy, reputation, everything he has built and worked for over decades,’ end quote. In fact, the family has been digging into Jordan Hudson as well in a parallel way.

“What I have been told is that Bill Belichick has entrusted Jordon Hudson with the power to run his new media empire. Quote, ‘Jordon was my boss.’ Quote another, ‘The level of cockiness to go along with the absence of resume is stunning and the idea that Bill Belichick may not realize exactly the damage he’s done to himself and certainly his legacy and also to his reputation as a coach’. And so yes, this will be a story about leadership and genius and privacy and discipline.”

Reports suggest Belichick allegedly instructed his backroom staff at UNC to include his girlfriend in all future football program communications. The situation quickly spiraled into a spectacle. Several prominent analysts are openly suggesting Belichick has lost control and are criticizing the level of influence Hudson holds at UNC. Ironically, CBS never intended the interview to be controversial in the first place.

Earlier in his podcast, Torre informed that it was originally pitched as “an extraordinarily positive” story about Belichick’s newly launched book, ‘The Art of Winning: Lessons from My Life in Football’. But we all know how it ended. Bill Belichick has since released a statement dismissing the issue as “unrelated topics” being raised and reiterating the “personal and professional relationship” he shares with Jordon. He also stated that he had already informed his publicist that he would only talk about topics relevant to the promotion of his book and not personal ones.

However, CBS released a statement in response to this last month. It read: “There were no preconditions or limitations to this conversation. This was confirmed repeatedly with his publisher before the interview took place and after it was completed.” The dust is yet to settle, and additional aspects continue to unfold.

UNC delivers a concerning blow to Jordon Hudson

The ongoing Bill Belichick controversy took a sharp turn. Recent reports state that Jordon Hudson is banned from the North Carolina Tar Heels’, following the mounting backlash over her interference in team operations. However, the latest reports suggest the opposite.

A North Carolina athletic department spokesperson said in a statement, “While Jordon Hudson is not an employee at the University or Carolina athletics, she is welcome to the Carolina football facilities… Jordon will continue to manage all activities related to Coach Belichick’s personal brand outside of his responsibilities for Carolina football and the university.”

This statement contradicts Pablo Torre’s claims that Hudson was barred from the facility. He even took to X to clarify that his report was based on information that “came from the highest levels of the football program.”

The whole drama surrounding Jordon Hudson and Bill Belichick shows no signs of slowing down. “UNC can now choose to describe or change its position on Jordon Hudson’s involvement however it wishes, following the publication of our episode,” Torre wrote. “We requested comment and filed dozens of FOIA requests that were not satisfied.”