College programs are seeking off-season revenue generation methods, particularly following the revenue-sharing scheme ruling. Earlier this year, Michigan hosted Zach Bryan’s concert at Michigan Stadium, which generated $1.7 million for the program. Clemson is looking to follow a similar path to cover their expenses after their recent $250K experiment turned successful.

Clemson Athletics posted an image of a football with Wallen’s signature logo (the Norris Bear) inside the Memorial Stadium on its X account. In the background, among the tiger’s paw print orange seats, there was an ‘MW’ logo. The helmet in the ball also had the same ‘MW’ logo, hinting at Morgan Wallen. Earlier, Michigan teased the same on their social media handle, and Morgan Wallen confirmed a two-night concert on July 24 and 25, 2026, as a part of the “Still The Problem Tour” at the Big House.

Wallen’s ‘Still The Problem Tour’ features 23 days, and the last two venues are yet to be confirmed. If Clemson’s tease indicates Wallen’s concert, then the event is set to take place on June 26th and 27th as a two-night event at Memorial Stadium. Morgan Chart Updates on X also confirmed, “Clemson, South Carolina, is confirmed to be the 12th and final city for the American leg of the ‘Still The Problem Tour 2026’ by @MorganWallen.”

This is not the only concert Clemson has in their 2026 schedule. Weeks ago, George Strait announced his return to Clemson’s Memorial Stadium, for one night only, on Saturday, May 2, 2026. He will be joined by Cody Johnson and Wyatt Flores. This marks the first concert at Memorial Stadium since 1999, which was also hosted by George Strait. The tickets will go on sale starting October 31, 2025.

Earlier this year, Clemson also attempted another revenue-generating experiment, allowing the Savannah Banana to use its football stadium for free, thereby covering the operational costs. But in return, Clemson kept all gameday revenue from alcohol, concessions, and luxury suite ticket sales. Reports suggest that they have generated at least a quarter-million dollars ($250K) in net profit from 81,000 in attendance. Since the success of Michigan generated a $1.7 million share, these two concerts in Clemson are expected to generate more than that, since Wallen’s concert is expected to be a two-night event.

Dabo Swinney is doing the firing talks

Clemson’s urge for off-season revenue comes at a rather strange time on the field. Last season, the Tigers made it to the playoffs, and many looked at their returning production and thought a repeat was due. In Week 10, Duke handed their fifth loss of the season. Forget playoffs, a bowl appearance is looking unlikely for their natty-winning head coach. 

After the loss, Dabo Swinney teased that he might be fired, and the insiders confirmed that there’s some internal heat with the administration.

Swinney said, “I may get fired today, Graham’s sitting there in the back, so I don’t know, can’t say I’d blame him.” This was a rather unusual comment from Swinney, and the other unusual aspect was the presence of athletic director Graham Neff in the room. The coach also said, “If they want me gone, they’re tired of winning; they can send me on the way.” This made people wonder how much Clemson owes Swinney if he got fired.

Swinney will earn $11M this season, with some add-on bonuses. If the program decides to let go of its coach by the end of the regular season, Clemson owes $60M to Swinney as a buyout. This places him as the fifth most expensive buyout in college football and the most expensive buyout in the ACC.