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Most people tend to associate Deion Sanders with fame and recognition and that’s true to some extent, like it or not. Being a two-sport player and becoming one of the greatest NFL cornerbacks of all time, the Buffs HC had an illustrious career earning him the title ‘Prime Time’. He then became Coach Prime after taking up the head coaching job at Jackson State before transitioning to Colorado. 

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For Deion Sanders, however, the football field isn’t the only area of focus because, outside the gridiron, he’s placed himself as a prominent social figure. From his collaboration with Nike to the release of his very own Coach Prime documentary series, Coach Prime is a vibrant social media figure. And he’s sharing that spotlight with his players.

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This clip of Jordan Seaton getting prepped up for an interview is a prime example that if you follow Deion Sanders, you’re going to be on the screen. A Buffs enthusiast uploaded a screenshot of the 5-star OT’s IG story on X on September 17, “Looks like true freshman and starting LT is getting interviewed, presumably for the Coach Prime Season 3 documentary. Only one place in the country where you get that sort of opportunity.”

The Coach Prime documentary by SMAC Entertainment is adding a new season as announced by Amazon back in May. Following the successful roll of Coach Prime seasons 1 and 2, season 3 will delve inside the CU Buffs’ locker room and Folsom Field. It’s only through a brainchild like this that players get to have a say and appear in a popular documentary and it’s all thanks to Deion Sanders. 

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What to expect from Coach Prime season 3?

Coach Prime season 1 documented Deion Sanders’ start as a coach at Jackson State. Season 2 followed him in his Colorado coaching debut last season. The upcoming season is a continuation of what happened after the Buffs fell 4-8 under his first year. 

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The series will delve into the Buffs’ offseason preparation, how they tackled their gaps to gear themselves up for the 2024 season, and the ups and downs in their hunt for redemption. The Coach Prime Season 3 is set to be released on Amazon Prime Video. However, the release date is still unknown. But if what we saw Jordan Seaton doing is part of the series, work is still on but we can expect diversity from the season. 

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Written by

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Khosalu Puro

3,361 Articles

Khosalu Puro is a Primetime College Football Writer at EssentiallySports, keeping a close watch on everything from locker room buzz to end zone drama. Her journalism career began with four relentless years covering regional football circuits, where she honed her eye for team dynamics on the field. At EssentiallySports, she took that foundation national, leading coverage across the college football space. For the past two seasons, she has anchored ES Marquee Saturdays, managing live weekend coverage while sharing her expertise with the team’s emerging writers. She also plays a key role in the CFB Pro Writer Program, a unique initiative connecting editorial storytelling with fan-driven content. Khosalu ensures her experience is passed on to the rest of the team as well.

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Jagriti Choudhry

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