It’s finger-lickin’ good for Deion Sanders! And his sons are profiting from KFC ever since he struck a mega deal last year in June with the second-largest restaurant chain in the world worth over $6B. But why not profit off of something that you have found pleasure in since childhood? 

Deion Sanders and his whole family appeared in a KFC ad to kick off his collaboration. The Sanders’ head then said, “KFC has been a lunch and dinner time go-to for the Sanders family since I was a kid. Game days, family and a bucket of Kentucky Fried Chicken have always brought us memorable moments, so this partnership is a real family affair. It’s Prime Time, baby!” Fast forward to today, he’s back with his sons to savor another KFC delight. 

Deion Sanders and his kids just dropped a delightful ad with KFC! On August 13, Shilo Sanders uploaded a short reel of him and his brothers, Deion Sanders Jr. and Shedeur Sanders, standing behind a seated Coach Prime. There were three different treats from KFC laid out in front of Deion Sanders as he said, “My three favorite sons, my three favorite deals.”

Thanks to Deion Sanders’ partnership with KFC, Shilo and Shedeur are able to follow in his footsteps with their NIL. Prime power enabled them to ace the NIL game with Shedeur boasting the highest valuation of $4.8 million and Shilo with $1.1 million, according to On3. And this isn’t the only time the Sanders family has collectively appeared in a KFC ad campaign. 

The Sanders’ love for KFC

For Deion Sanders, his favorite go-to snack outlet is always KFC, and it’s infectious to his family. Last fall, Deion Sanders and all his five kids – Deiondra, Deion Jr., Shilo, Shedeur, and Shelomi – made their first KFC ad appearance together when they were filmed driving to a KFC drive-thru in a KFC-brand golf cart to order some. Even his mother, Connie Knight, made an appearance in the ad.

This start paved the way for more KFC spotlight, especially for Shilo and Shedeur. A month ago, the bros partnered with the company to popularize the new Smash’d Bowl along with two-way star Travis Hunter. And this bowl is what Shilo described as “the perfect snack after practice.” The trio have all signed with KFC. So, this isn’t going to be the last time we’ll see them in KFC ads.