If the football and the Amazon show weren’t enough, Deion Sanders would also jump into the talk show scene. We all know that the 2024 season is treating Deion Sanders great. While the start was rough with a win and then a reality check by Huskers, Coach Prime and his boys bounced back in style. Stunning almost everyone after the Knights game, Deion Sanders is back to make people fall in love with “Prime Time” even more.

Rocsi Diaz took to her Instagram to share an announcement that Coach Prime is joining her for his new venture ‘We Got Time Today’. Deion was quick to comment under the post, teasing his fans regarding the upcoming talk show. “I’m so darn PROUD of u! Wow. Let’s do this and have a lot of fun while we do it. A lot of folks gonna get blessed from the Realness and Truth that comes from this show,” Coach Prime wrote.

The show will have 20 episodes in total. Each episode will be an hour long and will start in November. The current planned runtime would be an episode per week. Joining Coach Prime would be co-hosting Rocsi Diaz. Diaz had previously worked for ‘GMA3: What You Need to Know’ and ‘106 & Park’.

Now, coming to the juicy part. The main target of the show is to talk about culture. During an interview regarding the talk show, Deion Sanders noted, “This show is about tapping into the culture.” Looks like Coach Prime has finally found the perfect way to connect with people and enjoy a hearty session of good talk and even better advice.

The brains behind the talk show are the same Emmy-winning team that brought the people an amazing project like ‘A Grammy Salute to 50 Years of Hip-Hop.’ If you are familiar with their work then you know that Jesse Collins Entertainment ain’t playing around. The best part about all of this is that this ain’t even Deion’s first rodeo in terms of giving fans some “real” advice.

Coach Prime putting fashion before the game

Other coaches think that Coach Prime and his boys “play for clicks”. Well, you have to admit, Deion Sanders and his boys do have somewhat of a reputation for “talking the talk” and not “walking the walk”. However, he still nails the entire fashion thing. Heck, this guy even has his custom colorways of kicks (in partnership with Nike).

Now, coming down to the “real” advice part. Back on October 5th, we got the update from DoorDash that Coach Prime had joined their “Fan Coaching Staff” initiative. This allows fans to connect with their favorite coach and ask for advice. So, one fan did just and asked Deion all about maintaining “swag”.

“Football is all about swagger. You gotta wear something comfortable, but sharp,” Deion was quick to advise. We have seen Deion pull all sorts of outfits on the turf. This dude even has a successful partnership with Blenders and has a solid list of eyewear out there. Regardless, we cannot wait to watch what more advice Coach Prime bestows upon his fans. Make sure you tune in to watch the show in November.