1992: That was the first time Deion Sanders signed a contract with Nike. Those were the times he was pursuing a career with both the Atlanta Falcons and Atlanta Braves, which made him a household name. Yet Nike’s $250,000 was much less than what other companies were offering ‘Prime Time’ for a sneaker partnership. Hence, the brand wisely added the possibility for higher compensation post the initial six months. So Sanders ended up making seven figures later on, and together, they dropped the Air Diamond Turf, Nike Air Diamond Turf 2, and Nike Air DT Max 96 in the 90s. However, their collaboration slowly cooled down… that was until the iconic line was revived in 2024!

‘Colorado Home’, ‘Colorado Away’, and ‘Ravens’ editions were sold out quickly. In fact, Ravens’ purple and black colorway sold out within 10 minutes on the Nike SNKRS app. Taking advantage of the momentum, Nike next collaborated with Sanders’ eldest son, Deion Sanders Jr., on his version of the Diamond Turf 92 signature shoes. It comes in a sleek black color, which features white and red on the Nike logo. What was the idea behind this design? Well, they wanted to pay homage to Sanders’ legacy.

The Nike Air Diamond Turf 92 is set to release in the fall, but Deion Sanders made sure his daughter, Shelomi, gets them before anyone else. He gifted her a brand-new pair of Nike kicks, and they sure looked like the Nike Air Diamond Turf 92, but in white. The gift box also featured a photograph of Sanders from back in the 90s and a receipt which read “Confidential“. Shelomi couldn’t help but click a quick photo of the present she received and upload it onto her Instagram stories.

A few weeks ago, in one of her recent Instagram stories, Shelomi provided fans with a sneak peek at her newest haul: not one, not two, but three pairs from dad’s famous Nike signature shoe collection. The caption? “Guess what came in the email?” The box held the classic Air Diamond Turf ’93 in metallic gold and black, the “49ers” color, and the Air DT Max ’96 in classic black and white. For any sneakerhead, this is the type of present that makes you double-take.

And as Shelomi enters her final season at Alabama A&M, where she can rock her dad’s kicks on and off the court, these gifts are more than merely great kicks—they’re a sign of encouragement and a bit of home, wherever her path may lead.

Shilo calls out Shedeur’s shoe game!

Just as Shelomi stays light-hearted and playful with her “Confidential” Instagram stories and special sneaker presents from her dad, the Sanders brothers are constantly causing their kind of family drama, particularly about their iconic Nike collection. Shilo Sanders, having wrapped up a dad check-in call as he settled in with the Tampa Bay Buccaneers earlier this month, wanted to put a demand in front of his father. And he had a bone to pick with his brother Shedeur.

Shilo, never shy, aimed at his brother with a classic sibling burn: “Shedeur’s are fake. Shedeur gets them made, Shedeur gets them painted.” He wasn’t throwing shade for the sake of it—he was dead serious, claiming Shedeur, the quarterback for the Cleveland Browns, is rocking counterfeit orange cleats. The irony? Their father, Deion Sanders, is essentially the face of the legendary Nike Diamond Turf franchise, having signed with the company in 1992 and assisting in the design of some of the most sought-after cleats in the history of football.

“No, I’m telling you gets his cleat paint… I’m telling you his you scratching me is gonna come out. I want the real one.”

And then this other time, Shedeur was apparently wearing fake Nike Diamond Turf cleats, and Shilo went after him with the same joke. Shedeur clapped back, telling him his shoes were authentic and even bragging about his collection, but Shilo simply did not agree, and now everyone in the family—including Coach Prime—is in on the joke.