Dave Portnoy has made defending Bill Belichick’s girlfriend, Jordon Hudson, something of a personal mission lately. And he doubled down on that stance Saturday during Fox’s “Big Noon Kickoff” broadcast. The Barstool Sports founder fielded a question clearly designed to stir the pot about Hudson’s continued involvement in adult cheerleading competitions. And Portnoy wasn’t having any of it.

 “All right. So this is a shot at Jordan, and I’m defending her because everyone’s saying, her cheerleading, she’s too old, Belichick shouldn’t be watching,” Portnoy fired back. “I played baseball after I graduated. People play men’s league hockey. People play all sorts of sports. These are athletes behind me right here. These are athletes,” he said, gesturing to the Cincinnati cheerleaders behind him on set.

“If they want to play cheer after you graduate, you should be able to do it. There’s no age to all. It’s all a mindset.” When pressed further about Belichick attending Hudson’s cheerleading competitions, which went viral earlier this week when he was spotted in Raleigh watching her perform with the Code Black team, Dave Portnoy got even more pointed, “So what? Love is dead? You can’t support your significant other? I don’t buy it.”

The defense didn’t stop there. Portnoy took to Twitter after the segment and reposted the clip with a caption that made his feelings crystal clear. It read, “I didn’t know it was a crime to want to support your significant other.” 

It’s a fascinating turnaround considering Portnoy spent the better part of last week absolutely torching Belichick’s coaching performance at UNC. He even went so far as to tweet “Belichick needs to retire. This is disgusting. I’m not even sure he knows the score or where he is” after the Tar Heels’ 28-12 loss to Wake Forest. 

This is a developing story