On most college campuses, it isn’t unusual to see athletes supporting one another from the stands. But when the head football coach, the program’s most visible figure, shows up courtside at basketball, along the sidelines of soccer, or in the seats for volleyball, people notice. Jeff Brohm, who returned to his alma mater to lead Louisville football, has been that familiar face—showing up, cheering, and making his presence felt across a wide spectrum of Cardinal athletics. For fans and players alike, it begs the question: what drives him to be everywhere?

Brohm himself has offered a refreshingly down-to-earth answer. “I’ll give some credit where credit’s due,” he said with a smile to Athlete Unscripted with Sidney Depp on their YouTube Channel on 20 August. “You know, my son Brady, he’s got a big personality, and he loves all sports. He loves to get to know the coaches and the players on all the different teams. So, that’s one of the big reasons to be around my son.” Family, it turns out, is a powerful motivator. But what role does Brady, Brohms’ son, continue to play in all this?

Well, when asked about his son’s dream of becoming a GM someday, Brohm smiled and gave a cryptic answer. “I have a lot of family involved, with Brady, he’s my son. He loves being over here. I think the main thing he loves is all the other people, not necessarily being around me, but all the other coaches and players of our staff and all the sports here.” Brohm went on to praise Brady’s willingness to help others, his honesty, and his passion for seeing everyone succeed. “He’s very honest and he wants this program to do well.” In Brohm’s eyes, that spirit embodies the same culture of support he himself is trying to build across Louisville athletics. Yet Brady isn’t the only one who is infused with an interest in other sports in the family.

Beyond Brady’s enthusiasm, Brohm has his own passion for sports in every form. “I enjoy all sports—men’s and women’s, any type of sport you can. I enjoy watching and supporting them,” he explained. That genuine appreciation speaks to someone who understands competition from every angle, not just the gridiron. But it also hints at something deeper—respect for the grind that every coach and athlete faces daily.

“When you get to know the coaches, they’re going through some things too,” Brohm said. “It’s a lot of work. You’ve got to really invest in it. You’ve got to be sharp. You’ve got to motivate your players. You’ve got to be able to be optimistic when things maybe aren’t going as well. So, I know what they’re going through.” That empathy, he believes, is best expressed by showing up and standing alongside them.

And for Brohm, it’s about more than appearances. “All we try to do is support them and let them know that we’re going to cheer them on and help them elevate their team and their staff and their players,” he added. “I just think it all goes well when people get along and they support each other.”  So, when fans spot Jeff Brohm in the crowd, it’s not just a coach attending a game. It’s a message of unity—that Louisville athletics is strongest when everyone is in it together. Meanwhile, Brohms has dropped a bold hint before the season opener…

Jeff Brohm’s bold take on Louisville’s defense

As Louisville football gears up for its August 30 showdown against Eastern Kentucky, alleys are buzzing with what Coach Jeff Brohm shared after the Cardinals’ final fall scrimmage. With just 7 days until kickoff at L&N Stadium, Brohms has got all rethinking everything about this team’s defense. Last season’s losses left gaps, with key players gone, and people were skeptical about the new faces. But Brohm? He’s all in on this unit, saying they’re outshining the offense right now. How’s that for a plot twist?

“I think we really made some strides here lately, especially on defense,” Brohm said, his voice brimming with confidence. He pinpointed the last few practices as the defense’s best, with the defensive line and secondary clicking. Transfers like Rodney Johnson Jr. and JoJo Evans are stepping up in the secondary, while linebackers Stanquan Clark and TJ Quinn are the heart of this squad. Brohm’s words make it clear: this defense is hungry and sharper than expected. Can they carry this momentum into the season?

With the offense needing time to gel before their Pitt matchup, Brohm’s banking on this defense to lead the charge. Could this be the key to an ACC Championship run? Let’s wait to find out.