Following last season’s trend, the 2025 campaign has seen a noticeable rise in corporate field logos. The surge comes as schools look to offset the massive lawsuit payouts that now allow athletes to earn up to $20.5 million a year, along with millions more in scholarships. To find that additional revenue, Lane Kiffin’s Ole Miss now joins that NIL trend.

On Friday, On3NIL shared on X, “Ole Miss has partnered with Aflac to place on-field advertisements inside of Vaught-Hemingway Stadium.” After securing the deal, facilitated by Learfield, the school celebrated, “We’re teaming up with @aflac! Couldn’t be more excited to welcome them to Rebel Nation!”

The logos will appear on the field for the first time this week when Ole Miss faces Florida. The trend began last season when the NCAA finally scrapped its long-standing ban on on-field ads, allowing schools to drop a sponsor at the 50-yard line and place two more anywhere else on the turf.

Ole Miss AD Keith Carter made his stance clear earlier this season: “We don’t want to become like NASCAR. I don’t mean that in a bad way towards NASCAR; they obviously have a great product. But we don’t want logos just kind of posted everywhere. We’ve got to find the right fit.” Still, the AD didn’t shy away from accepting the need to add corporate logos to the field to bring in more revenue.

“But revenue is king these days,” he said. “We’re certainly looking hard for a corporate sponsor to put their name on the field, on the basketball court, those type of things. We can do that across, really, all of our venues. That’s a big revenue opportunity as we move forward.” Now, as Ole Miss sits at No. 7 in the CFP rankings, teaming up with Aflac is fueling their revenue even more, while the program continues to lead the NIL era with The Grove Collective.

Now sitting at No. 7 in the CFP rankings, Ole Miss is boosting revenue while leading the NIL era with The Grove Collective. Other SEC programs are also following suit. Florida teamed with Geico, Auburn with Yellawood, and LSU with Venture Global, while Iowa and Penn State have placed corporate logos in Big Ten end zones.

Even Alabama teamed with the U.S. Navy to splash “Build Giants Alabama” at both 25-yard lines. While Oklahoma rolled out Riverwind Casino across the 25s, LSU brought Venture Global to Death Valley. But the list doesn’t end there, as South Carolina painted the Blanchard Cat logos at Williams-Brice.

Now, while Ole Miss is in the mix, its revenue may be rising. But can that save their head coach’s future with the program?

Ole Miss HC’s future seems uncertain as an NFL team is in the mix

Lane Kiffin is already in high demand, as Florida sees him as its top choice, while LSU is circling. But now, an NFL team is reportedly taking a look. Still, Ole Miss has shown it will say yes to almost anything Kiffin asks for in Oxford, an industry source told The Athletic. But handling job speculation seems nothing new for the Ole Miss HC.

Back in 2022, Auburn came calling, and the decision nearly tore him apart. While Kiffin struggled to balance family needs with career ambitions, the Rebels felt the strain too. Moreover, the team stumbled, losing four of its last five games after a 7-0 start.

Despite that, Kiffin signed a six-year extension, and the gamble paid off. With a 9-1 overall record, Ole Miss now sits in a strong position to make its first College Football Playoff. But the landscape is still shifting.

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One industry insider said, “There’s at least a modicum of interest in Kiffin from the Tennessee Titans.” But the Kiffin family is settled in Oxford. While Lane Kiffin’s son Knox is a sophomore QB at Oxford High, his brother Chris is in his seventh year on staff. Considering that, the Rebels fans have reason to feel optimistic.

But the door isn’t fully closed when a $6.7B NFL team draws interest.