Lane Kiffin’s name has become college football’s version of a trending hashtag. Every AD with a checkbook wants in. His No. 7 Ole Miss is roaring toward the playoff, and rival SEC programs can’t stop daydreaming about him in their colors. LSU, Florida, and Arkansas have already coughed up a collective $84 million to fire their HCs, and you can bet they’re hoping the Rebels leader at least picks up the phone. But while everyone’s chasing headlines, Rece Davis just spotlighted the coach nobody’s watching and it might age like gold.

Rece Davis didn’t mince words on ESPN College Football’s October 29 episode. The national voice practically called out the industry for chasing headlines over results. He did admit, “there’s only one Lane Kiffin” who’s got the swagger, the hype, and the promise to deliver. But there could be gems out there waiting to be tested. “Are there enough coaches that can fill these jobs and be highly successful? Yes, if you’re brave,” he said. “If you’re brave, the hiring people have to be willing to trust their evaluations and not just try to win the news conference, not just rely on the recommendation of someone they know.” So here’s the curveball. “Who’s brave enough to hire Jeff Monken?”

That suggestion flipped the room. Because while schools scramble to win the press conference, Jeff Monken’s quietly built a fortress at Army. The man’s 123–76 career record, a 5–1 bowl resume, and a 2024 AAC title are receipts. Yet in the modern arms race of NIL and flash, he’s the coach everyone’s too distracted to notice.

Rece Davis went deeper adding Jeff Monken alongside names like Brian Hartline, Joe Brady, and Tommy Rees, a clear jab at athletic directors who play it safe. Jeff Monken’s buyout sits at $7.5 million, 51st in the nation. That’s not chump change, but for a proven winner with a military’s discipline and a modern offense, it might be the best money anyone isn’t spending right now. And if Davis’ challenge was to find programs willing to take bold chances, Lane Kiffin’s entire career has been a masterclass in what that kind of gamble can become.

Lane Kiffin’s journey to become a coveted HC

Back then, Lane Kiffin was college football’s court jester. Brilliant but reckless, half genius, half grenade. His single year at Tennessee left a trail of fines, a recruiting ban, and enough chaos that Knoxville almost named a sewage plant after him as Lane Kiffin Sewage Center. At USC, he was fired on the tarmac after a bad loss. Even his Alabama rehab under Nick Saban ended abruptly before the 2017 national title game. 

Fast forward to 2025, and Lane Kiffin’s ruling. Two 11-win seasons at Florida led him to Oxford, and now Ole Miss sits 7-1 with a playoff scent in the air. He’s sober, grounded, and surrounded by family. And now, programs like Florida and LSU are after him. Him finally becoming who he was always supposed to be is poetic. 

But Rece Davis’ point lingers. While schools throw millions chasing Lane Kiffin’s charisma, maybe the smartest money is sitting quietly up at West Point. And the question remains – Are you brave enough to make that hire?