Fans were already thrilled when Kewan Lacy took the field for Ole Miss this season. The Missouri transfer had a lot to show, not because his abilities were questioned, but rather because he had the type of promise that makes you sit up and watch closely. After all, you don’t run for over 1,500 yards in high school and just fade away quietly. The 5-foot-11 sophomore also made his impression right away.

He exploded for 108 yards and three touchdowns in his Rebels debut game, declaring, “I belong here.” He had that Texas edge, that Dallas pace, and an electric confidence in himself. “I feel like I bring versatility.” Lacy continued, “I feel like I can do a little bit of everything. I’m not just a scat back, I’m not just a power back. I can catch it out of the backfield.”

Now, just a few games into his Ole Miss career, the RB is shaping into one of the most promising names in the SEC. Kewan Lacy’s NIL profile is growing just as fast as his rushing stats. Let’s dive in and explore more.

Kewan Lacy’s Contract Breakdown

Although it should come as no surprise that Ole Miss has not disclosed information on Kewan Lacy‘s NIL deals, like most other schools. It is obvious that the sophomore has already established himself as a potential star both on and off the field. The 19-year-old running back, a four-star recruit from Lancaster, Texas, was well-known for his exceptional track speed, with a 10.79-second 100-meter sprint. He used the transfer portal to find a better match after a brief stint at Missouri.

Lacy’s time with the Tigers was limited to just six games as a true freshman. There he ran for 104 yards. “Hitting the portal, it was just finding the best fit for me and where I could show my abilities,” Lacy said. “And I just felt like, coming out of high school, this was one of my top choices. So I just felt like, ‘Why not?’ It’s a good program, I love the offense.”

Kewan Lacy’s Salary

Lacy’s exact salary isn’t public. He is regarded as one of college football’s finest young players, and analysts have already drawn comparisons between his strong and surprisingly quick style of play with those of Dalvin Cook and Alvin Kamara. His stock is only going to rise if EA Sports’ College Football rankings are any indication. When the next update is released, it is anticipated that he will rank within the top half of SEC running backs. “I’ve seen improvement,” offensive coordinator Charlie Weis Jr. said.

“I think it’s a good group of guys with some different skill sets. Kewan Lacy has a little bit more of that home run threat that we certainly need and that we’ve had in the past, but I think he’ll be able to replicate that for us.” After losing over 70% of last year’s yards, Lane Kiffin’s Ole Miss is rebuilding its rushing identity, and Lacy is becoming its star.

Kewan Lacy’s NIL Deal Net Worth

While there is no official NIL value for Kewan Lacy, his projected worth is likely to reach the five-figure mark by the end of the 2025 season. With this kind of exposure, a starting position in the SEC can pay college running backs between $25,000 and $100,000 a year. Even though there is no official figure, Kewan Lacy’s NIL value seems to be high. If we consider only the top 100 RBs, the Rebels’ star ranks high at #12 in the country.

Among the other Ole Miss athletes across the sport, Kewan Lacy is #5.  His reputation is what makes him valuable. He is fan-friendly and always involved. He has been able to establish connections with fans off the field due to his confidence and openness. “I didn’t have to make any new relationships with anybody,” Lacy said. “I already knew what I was coming into or what I wanted to go into. So, I felt like it was just smooth and easy.”

Fans may schedule appearances, social media postings, and personalized shoutouts on Opendorse. Lacy charges around $33 for a brief message, $94 for a signature, and $153 for an in-person event presence.

Kewan Lacy’s top NIL sponsors

Kewan Lacy is already building his brand even in the absence of a big national sponsorship contract. Through shoutouts, social media postings, and signature signings, his Opendorse Marketplace profile gives fans direct access to him. That’s clever brand-building. Beyond that, Lacy has been spotted helping with youth programs and supporting community sports items, establishing himself as the type of genuine, homegrown spirit that fans like.

“What brought me here was really the culture of the program and the coaches,” Lacy said. “I just loved the offense and how fast-paced it is and how it’s NFL ready.” And if the production at Ole Miss continues to grow, don’t be shocked if larger regional or national sponsors come calling him before the season even ends.