A throbbing pain point for avid college football fans emerged when fans, glued to their seats, racked their brains about why the Florida vs Georgia matchup wouldn’t show up on their feed. The crux of the whole issue is a contract dispute between YouTube and Disney. Meanwhile, ESPN becomes collateral damage. So far, it appears to be a dead end.

Disney and YouTube’s previous contract expired on October 31. Back-and-forth communication regarding a new deal is met with challenges, for neither side is ready to cave in.  Although YouTube has removed all Disney-owned channels, as a temporary measure to prevent fans from missing out on their favorite games, it has rolled out a $20 credit. However, it’s not a temporary refuge fans want.

But both sides remain in a deadlock. “A spokesperson for YouTube TV says that the company and Disney are in alignment when it comes to the price for ESPN, but the primary sticking point in the negotiation currently is the price of ABC,” Drew Lenner reported.

For the ESPN slate of games, there appears to be some forward movement. However, once exclusive to ESPN, Disney has moved more content to the ABC network, including the popular “Monday Night Football.”

Until both sides reach a mutual agreement, the blackout will remain in effect. “The YouTube TV blackout of ESPN will continue until the two sides reach a resolution.”

(This is a developing story…)