After Signing Patrick Mahomes, Logan Paul’s $3.1 Billion Worth Brand Now Recruits Tyreek Hill

In a move that further cements Prime energy drink as a major player in the sports endorsement arena, the brand co-founded by YouTube personalities KSI and Logan Paul has announced the signing of NFL superstar Tyreek Hill. This follows the earlier high-profile signing of Patrick Mahomes, and adds another layer of star power to Prime’s impressive roster of athletes.

The partnership is a significant milestone for Prime, which has been on a meteoric rise in the beverage industry, with sales set to surpass $1.3 Billion in 2023. The brand, co-founded by the social media moguls, has been making headlines not just for its financial success but also for its aggressive marketing and strategic celebrity endorsements.

Tyreek Hill, known for his electrifying speed and game-changing plays as a WR for the Miami Dolphins, expressed his enthusiasm for joining the Prime team on his Instagram story. “PRIME aligns perfectly with my commitment to excellence and relentless drive. It’s the ultimate fuel to power through every challenge and reach new heights, and I’m honored to be the newest PRIME Athlete,” said Hill. His decision to partner with Prime is a testament to the brand’s growing reputation for supporting athletes in their pursuit of peak performance.

The founders of Prime, KSI and Logan Paul, shared their excitement about Hill’s endorsement. In a joint statement, they remarked, “Tyreek Hill is an unbelievable player who delivers nothing but peak athleticism when he’s on the field. When we seek out PRIME Athletes, we have a checklist of specific traits they need to embody, and Tyreek checks off each one. Our roster of athletes continues to grow, and we couldn’t be prouder to add Tyreek’s name to it.“

The collaboration with Hill is expected to bring a new dynamic to Prime’s marketing strategy, leveraging his reputation as one of the NFL’s most dynamic players. Hill’s signing is not just a win for Prime but also for the athlete, who has consistently demonstrated his ability to excel on the football field and now joins a brand that celebrates and promotes athletic excellence.