
via Imago
ARLINGTON, TX – DECEMBER 09: The Dallas Cowboys Cheerleaders perform during the game between the Dallas Cowboys and the Cincinnati Bengals on December 9, 2024 at AT&T Stadium in Arlington, Texas. Photo by Matthew Pearce/Icon Sportswire NFL, American Football Herren, USA DEC 09 Bengals at Cowboys EDITORIAL USE ONLY Icon1692412096370

via Imago
ARLINGTON, TX – DECEMBER 09: The Dallas Cowboys Cheerleaders perform during the game between the Dallas Cowboys and the Cincinnati Bengals on December 9, 2024 at AT&T Stadium in Arlington, Texas. Photo by Matthew Pearce/Icon Sportswire NFL, American Football Herren, USA DEC 09 Bengals at Cowboys EDITORIAL USE ONLY Icon1692412096370
T͏he Da͏l͏las C͏ow͏bo͏y͏s c͏hee͏rle͏aders just scor͏ed t͏he b͏iggest ͏win of their ca͏ree͏rs. After y͏ea͏rs of ͏figh͏ti͏ng for fair͏ pa͏y,͏ these wo͏me͏n͏ fina͏lly ͏go͏t what t͏hey de͏s͏erved. “We ended up getting a͏ 400% increa͏se͏, which is, li͏ke,͏ life-cha͏nging,” said fou͏r-year veter͏an Megan McEla͏ney from Oceanside, California, in an interview.͏ Whethe͏r Netflix’s America’s͏ Sweethe͏arts made a diff͏erence in the͏ negotiations͏ is s͏till up ͏for debate.
But the most famous cheerleaders in the world finally got their moment of vindication. These women saw their persistence pay off in the most dramatic way possible. McElaney shared, “Our efforts were heard, and they wanted to give us a raise.” The emotional breakthrough aired on Netflix’s America’s Sweethearts: Dallas Cowboys Cheerleaders show, capturing raw authenticity that resonated with millions.
This wasn’t just luck or timing. The cheerleaders had organized themselves into a unified force, demanding better compensation with strategic precision. The Netflix series became their secret weapon, shining an unforgiving spotlight on pay disparities that could no longer be ignored. Suddenly, their struggle became America’s conversation. The victory celebration continued this season as the squad embraced their newfound confidence.
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With the 2025 NFL season approaching, America’s Sweethearts are making waves everywhere they go. Their official page dropped a stunning clip this Sunday, showing the team diving into crystal-clear Bahamas waters. “Bahamas bonded 🌴🌊 Season 2 of America’s Sweethearts: Dallas Cowboys Cheerleaders is now playing on @Netflix.” The footage captures something money can’t buy—genuine sisterhood. One cheerleader shouts, “Wait, I’m diving first,” before the entire group follows her lead. You can feel their authentic excitement and nervous energy radiating through every frame.
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The bond ͏doesn’͏t stop there. Thursday brought another major announcement as the team revealed its eight group leaders for the 2025–26 season. Leading the charge will be Karley Swindel, Megan McElaney, Lea Tunnell, Tori, Anna Sundvold, Marissa Phillips, Kelee, and Kleine Powell. “Ready to lead with grit and grace 💙 Introducing the 2025–26 Group Leaders!” Social media erupted with overwhelming support. Madie Krueger wrote, “I’m so incredibly excited for these girls! I couldn’t be more proud of each of you, and I love you all so much! You deserve this!”
The Cowboys are welcoming fresh faces this season, but the real story centers on what Season 2 exposed about life behind the pom-poms. After the show dropped and revealed the cheerleaders’ pay struggles, even Jerry Jones couldn’t ignore the mounting pressure to address their demands for fair compensation.
What’s your perspective on:
Did the Dallas Cowboys Cheerleaders just set a new standard for NFL compensation? What's your take?
Have an interesting take?
How the Dallas Cowboys Cheerleaders outplayed Jerry Jones at his own game
Jerry Jones turned the Dallas Cowboys into a money-making machine. America’s Team wasn’t just a slogan — it was pure marketing genius. The legendary Triplets, those iconic cheerleaders, and that star-studded brand generated billions over the decades. But this time, the women who make Cowboys games magical decided they’d had enough. The cheerleaders launched a strategic assault on Jones’s wallet. They knew exactly where to hit him hardest.
Veteran cheerleader Jada led the charge, organizing a movement that would force the billionaire owner to open his checkbook wider than ever before. The pay͏ gap h͏a͏d been ͏glaring for yea͏rs, es͏pecially after Season 1 of Netflix’s Ameri͏ca’s Sw͏eethearts exposed the harsh reality.
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Fans went ballistic when they discovered these world-class performers were earning pocket change. The public outrage became the cheerleaders’ most powerful weapon. “After Season 1 came out, and we had so many fans speaking up about our pay, we decided that it was a good time to now speak up and open up the conversation,” Jada explains.
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The Netflix bombshell revealed something incredible—a massive 400% pay increase for the entire squad. These women went from earning $400 per game to genuine NFL money. Jones had previously bumped their pay from $200 to $400 per game just years earlier, but that raise only highlighted how undervalued they truly were. The victory sends shockwaves throughout the NFL. Other cheerleading squads across the league are probably taking notes, ready to storm into their owners’ offices with similar demands. The Cowboys cheerleaders just rewrote the playbook for what elite performers deserve in professional sports.
After decades of being the franchise’s glamorous face while getting paid like weekend warriors, these women finally secured their true worth. Jones may control a multi-billion-dollar empire, but the cheerleaders proved that determination beats deep pockets every single time. Sometimes the most important battles happen away from the stadium lights. The Dallas Cowboys Cheerleaders didn’t just win a pay raise—they changed the game forever.
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"Did the Dallas Cowboys Cheerleaders just set a new standard for NFL compensation? What's your take?"