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Essentials Inside The Story

  • In early offseason, Jerry Jones had promised to spend more money than ever in free agency
  • The franchise didn't make any splashy offseason moves in free agency
  • The Cowboys put a franchise tag on George Pickens worth $27.3 million

At the NFL Scouting Combine in February, Dallas Cowboys owner/GM Jerry Jones made an unusual promise that the franchise would “spend more money in free agency” than they ever had. JJ also claimed that the front office would “bust the budget,” and for a team coming off back-to-back playoff misses, his words reflected a genuine shift. However, that genuine shift never really came.

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The Athletic’s Mike Sando shared his conversations with the NFL executives after the free-agency period closed. And the verdict for the Dallas Cowboys is exactly what one would expect.

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“Dallas is one of those spin-your-wheels type teams that never really gets a lot better,” an exec said.

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The Cowboys ranked 19th in free agency spending, adding $42.9 million in new contracts. They cut Osa Odighizuwa, a player they’d signed a year earlier to a four-year, $80 million deal, flipping him to San Francisco for a third-round pick and eating $16 million in dead cap in the process. That was only one of their moves raising eyebrows across the league.

“I was a little disappointed with Dallas,” another NFL executive said, per Sando. “They got Rashan Gary, who Green Bay was not fired up about. They were not necessarily going to bring him back.”

Their headline move was trading a fourth-round pick for Rashan Gary, a pass rusher the Green Bay Packers were prepared to let walk. He posted 7.5 sacks for Green Bay last season. Solid, but not the kind of number that makes a contender reluctant to let a player go, and Dallas gave up draft capital to get him.

The pass rush was already a concern after Micah Parsons’ trade away to Green Bay. Gary is a band-aid for that gap at best, not a rebuild. What’s even more concerning: you don’t sign a defensive tackle to $39 million guaranteed (Odighizuwa), and then trade him a year later unless something went wrong. A third-round pick doesn’t fix that. And another exec sees no progress either.

If we just talk about the Rashan Gary deal alone, a version of it does make sense. He’s a cheap, known quantity, and he fills a glaring need. But the Cowboys weren’t shopping for a stopgap.

“The Cowboys own two of the top 20 picks in the draft, which should help them for the long term,” Sando wrote, “but is there any evidence they are pushing to get past where they’ve been for decades?”

Jones said they were breaking the bank. The draft picks may still pan out, but the executives Sando spoke to aren’t grading on the offseason that actually happened. The Cowboys’ cap differential landed 10th in the NFC, which sounds fine until you ask what they actually got for it.

Still, Jerry Jones believes that he is moving in the right direction, and there’s a lot more to be done.

“We’ve been aggressive, and relatively speaking, we’ve stepped up the financial requirements for what we have done,” Jones said recently. “We may have exceeded, busted, whatever you want to call it, but we got some more, and so we’re not through.”

The Gary deal, the Odighizuwa flip, and the draft capital stockpile – all of it signals that Dallas is building towards a better defense. But what they’re doing to keep the offense steady is the question no one inside the building has answered yet, and the George Pickens situation is where that becomes more complicated.

How will George Pickens’ offseason go?

After acquiring Pickens from the Steelers last offseason, Dallas watched him produce a highlight-filled year. The veteran receiver posted a 1,429-yard campaign (third best in the league) and brought in 9 touchdowns. The Cowboys then came into 2026 and immediately hit him with the franchise tag, locking him in at $27.298 million for the year. A July 15 deadline now looms over a long-term contract with Pickens. And Jerry Jones has already said his part about the tag.

“The franchise tag has an automatic timeframe on it and all of us will — and it’s my plan and our thought – that we’ll all be working within the timeframe of the conditions of the franchise tag,” Jones said. “‘It should play itself out’ is the best way for me to say it. Make no mistake about it, we have long-term plans in mind for Pickens.”

Pickens is 24, he can get open, and putting him across from CeeDee Lamb has looked like a real receiving corps. The Cowboys’ passing offense ranked 2nd in the league last season after all. This franchise tag makes sense as a short-term hold. But the math behind a long-term deal is what no one in Dallas has explained.

“What are they going to do with Pickens?” an NFL exec asked, via Sando. “Are you going to have two receivers making [at least $34 million, CeeDee Lamb’s APY], plus the quarterback (Dak Prescott) making $60 million?”

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The counterargument is that you build around your weapons and figure out the cap later. Every team stretching money does it. But the Cowboys aren’t the Eagles or the Chiefs, franchises that have consistently found cheap contributors on defense. Neither do they have the perfect offensive line to offset their WR and QB spending. And if this wasn’t enough, Dallas doesn’t even have the defensive depth to absorb a cap structure built entirely around the offense.

Pickens averaged 15.4 yards per catch last season, and even shouldered the team when Lamb went down with an injury. But the problem is that Dallas tagged him without a roadmap, called it long-term planning, and now seems to be waiting for the last moment to make a move. Pretty much what they’ve done with every big decision for a decade: Prescott and Lamb faced serious resistance when they were up for extensions.

In the end, “bust the budget” turned out to mean 19th in free-agency spending, a pass rusher Green Bay let go, and a franchise tag with no contract attached. The Cowboys, as always, are stuck between Jerry Jones’ promise and the league’s verdict on it.

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Utsav Jain

1,128 Articles

Utsav Jain is an NFL GameDay Features Writer at EssentiallySports, specializing in delivering engaging, in-depth coverage from the ES Social SportsCenter Desk. With a background in Journalism and Mass Communication and extensive experience in digital media, he skillfully combines sharp insights with compelling storytelling to bring readers closer to the game. Utsav excels at capturing the nuances of locker room dynamics, game-day plays, and the deeper meanings behind the moments that define NFL seasons. Known for his creative approach, Utsav believes that in today’s sports world, even a single emoji by a player can tell a powerful story. His work goes beyond traditional reporting to decode these subtle signals, offering fans a richer, more connected experience.

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Antra Koul

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