The Dallas Cowboys did it again. The franchise is responsible for 2 of the 3 most-watched games of this season. And it keeps raising the bar for itself and the rest of the teams. The Cowboys just added yet another one to their name.

As reported by FOX Sports, the Cowboys vs. Philadelphia Eagles game in Week 12 drew an impressive 28.4 million viewers. The number peaked at around 7:30 to 7:45 PM during the game. Interestingly, this year’s game had 10% more viewers than last year’s Week 12 game broadcast on FOX. It had 25,187,000 viewers.

With the Cowboys returning with a revamped defense and the Eagles looking to strengthen their position, this was one of the most anticipated games, and that explains the rise in viewership numbers. It was a double win for the Cowboys, who walked away with a 24-21 win. Another one of their most-watched games this season also came against the Eagles.

The Cowboys’ season-opening 24-20 loss to the Eagles drew 28.3 million viewers. Another most-watched game was when the Cowboys faced the Green Bay Packers, pulling in 26.9 million viewers. And there’s a good reason behind it. This was the first time Packers defensive end Micah Parsons faced his former team after weeks of failed contract negotiations and a blockbuster trade.

Still, the winner remains the rematch between the Eagles and the Kansas City Chiefs after the Super Bowl, which drew 33.8 million viewers as per Pro Football Talk.

Now, the Cowboys might break yet another viewership record on Thanksgiving Day. This year, several industry experts predict that the Cowboys vs. Chiefs matchup on November 28 could attract 50 million or more.

“Could the NFL have planned the Thanksgiving late-afternoon window any better as it tries to scale the Mount Everest of regular-season TV ratings—a seemingly unattainable 50 million viewers?” Gary Myers predicted.

If this happens, the Cowboys could break their own record this year. Their game against the New York Giants in 2022 recorded 42.1 million viewers, becoming the most-watched regular-season game ever.

It’s an exciting time to be a Cowboys fan, and even owner Jerry Jones has some bold expectations.

Jerry Jones made a bold claim before the Cowboys’ Thanksgiving game

The game on Turkey Day is special for the league, and every year, new fans who don’t usually watch football tune in. This time, the Cowboys vs. Chiefs matchup already has plenty of hype. And the Cowboys owner, Jerry Jones, who is aware of the potential to attract even more new viewers, wants to take that extra step to promote the Cowboys.

“I’ll put the Cowboys in a poodle magazine. I’ll put them in any house organ that is moving out there,” Jones said on 105.3 The Fan. “You say, ‘Well, maybe you don’t have that many fans over in that area.’ But when they do catch a look, then they’re positive about the Cowboys, because they saw it in their point of interest.”

“That’s the way you do it. So, on Thanksgiving Day, you got a huge amount of that audience that doesn’t watch games most of the time, so a lot of them will be Cowboys fans, and I like that.”

The team, often referred to as “America’s Team”, has been a Thanksgiving staple much like the Detroit Lions, and this year is no exception. And whether the Cowboys break the viewership record or not, they will win over some new fans. However, the real win for Dallas will be clinching a win against the Chiefs, and that remains to be seen.