While the Dallas Cowboys continue to deal with some major changes after a frustrating 7-9-1 season, Dak Prescott has turned his attention to something far more personal. The Cowboys quarterback has long established his Faith Fight Finish Foundation to focus on cancer research and mental health awareness. Now, Prescott has taken another step to expand that mission with his foundation.

On January 6, QB Prescott, along with his foundation, announced the release of the ENOUGH bracelet through an Instagram post. The bracelet was launched by TOMS founder Blake Mycoskie, and all proceeds from the sales of the bracelet will go toward mental health organizations. In addition, Prescott’s foundation will also roll out other apparel to further support mental health initiatives.

“Today is the launch of the ENOUGH bracelet, I wear mine in honor of my mom who always made me feel ENOUGH,” Prescott’s foundation wrote in the caption of the Instagram post. “100% of the profits from ENOUGH go to mental health organizations that are saving and transforming lives everyday. Learn more at www.WeAreEnough.org.”

In the caption of the post, Dak further explained why this project hits so close to home for him. The Cowboys’ quarterback revealed that he wears the bracelet himself to honor his late mother, Peggy, who always made him feel like he was enough. As such, the post also included a striking black-and-white photo of Prescott wearing the bracelet. 

In the photo, Prescott stood confidently and smiled at the camera while holding a football against his chest. He also wore a simple white shirt along with a cap that read “Good,” and a green bracelet with “ENOUGH” written on it.

That ENOUGH bracelet was impossible to miss because it was the only colored object in the entire photo featuring Prescott. But this is hardly the only way Prescott has honored his late mother. He had launched the Faith Fight Finish Foundation in Peggy’s memory after she passed away in 2013 following a battle with colon cancer. 

As such, Dak Prescott’s new project now feels less like a one-off promotion move and more like a continuation of a long-term mission. He has also never shied away from celebrating or speaking about his mother. Last September, Prescott even shared a video of Peggy to celebrate her birthday. 

But after losing his brother, Jace, to suicide in 2020, Dak Prescott has also become vocal about mental health awareness. Last year in May, during Mental Health Awareness month, Prescott visited a local high school in the Dallas-Fort Worth area to talk about issues like mental health and suicide prevention. 

As an honorary chair for the Children’s Cancer Fund, the Cowboys QB has also helped launch mental health services for kids battling cancer. In April last year, he even raised $2.7 million for the CCF to support pediatric cancer research aimed at earlier diagnosis. So Prescott’s effort to honor his mother and brother clearly goes beyond his own foundation. He also continues to use his platform to make an impact away from the field, even after a tough season with the Cowboys.

Dak Prescott reveals his frustration after wrapping up the 2025 NFL season

A 34-17 loss to the New York Giants in Week 18 wrapped up a rather disappointing season for Dak Prescott’s team. The Cowboys finished 7-9-1 and missed the playoffs for the second straight season. Ironically, Prescott still put together one of the best statistical seasons of his career with 4,552 yards and 30 touchdowns. Yet, for the first time while healthy, Prescott ended a season with a losing record, so his frustration became evident after the final game.

“Yeah, sure, tired, right?” Dak Prescott told reporters in a presser after the Week 18 game. “But it’s up to me to control. And that’s why I said this year was as frustrating as anything. I take accountability, don’t get me wrong, and in so many ways. As the leader, I’m always frustrated trying to figure out what I could have done better. I do still put some of it on myself, but unfortunately, we just didn’t get it done.”

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Dak Prescott’s comments made it clear how much the season weighed on him. Injuries and inconsistency hurt the Cowboys, and once again, the QB’s strong individual numbers could not translate into his team’s success. Still, Prescott owned his role as the leader and took accountability for the Cowboys’ inability to secure more wins this season. 

Ultimately, Dak Prescott revealed that he plans to attack the offseason with renewed energy and focus as the team unpacks everything that went wrong this season.