What comes after lifting the Lombardi trophy in front of the football world? For Philadelphia Eagles QB Jalen Hurts, the answer resonates through the tick of a fine machine. A reminder that every championship moment is both a snapshot and a living memory. This season, the Eagles’ QB didn’t just win on the field. He became the first to wear a piece of history as a badge of honor.

For Hurts, MVP of Super Bowl LIX after a magnetic performance against the Chiefs, the journey has been about more than numbers. It’s a saga of proving doubters wrong, leading a near-invincible locker room that responded to pressure with immense poise. And most of all, ending a city’s wait to scream out the words: ‘Champions, again,’ And Hurts has found himself a memento worthy of that historic win.

As per a post on Jalen Hurts’ IG, the reigning champ has seized a new honor. “Honored to mark this moment with the @breitling Super Bowl LIX Classic Avi — a reminder of the team, the journey and the city that made it possible. No. 01 of 59.” Hurts wrote on his IG. The post also featured Hurts sporting the new watch. A limited run by Breitling USA, each piece carries a price tag of $41,000. The announcement, as sharp as a spiral down the seam, is bigger than jewelry – it’s a time capsule for a team that wouldn’t be denied. Each tick of the new Breitling Classic Avi is a beat in Hurts’ story – crafted not just for style but to echo the standards set on the gridiron and the hopes of a city that flies and dies with its Eagles.

Breitling’s decision to mint just 59 of these Super Bowl LIX Classic Avi watches – a nod to the championship’s number – underscores the exclusivity and reverence bestowed on this team. When the official announcement teased, “Who do you think will secure watch 01/59?” there was a little suspense. But the first belonged to the architect of the victory parade, the man who led Philly to a resounding 40-22 triumph over Kansas City. For Hurts, the watch isn’t just about style or luxury. It’s about legacy, the tangible weight of expectation – time measured not in seconds, but in seasons. It’s a way to flip the script on the critics who don’t give credit to his contributions. But a shiny new watch isn’t the only bling Hurts is celebrating. With his crew, Hurts has also earned another bit of sparkle, one that’s steeped in NFL history.

Jalen Hurts & Co’s rings: legacy in a crafted marvel

As Hurts admired the watch, the Eagles as a whole turned the page on their greatest physical symbol of achievement. Unveiled in a raucous team event, the Super Bowl LIX rings were more than dazzling. Worth a whopping $20,960, each one is engineered by Jason of Beverly Hills to become a conversation starter, a badge of honor, and a narrative device. Push a hidden button, and the sides of the ring unfurl like wings – a dazzling homage to the team’s helmet and the city’s icon. Each detail was chosen with intention: 40 diamonds spell out “World Champions,” mirroring the 40 points poured onto the Chiefs. Five diamonds sit atop for each Eagle who scored in the big game – Jalen Hurts included, naturally. Flip the ring, and you’ll find the Super Bowl score engraved. There’s also a Brazilian flag, immortalizing the year’s international journey.

Coach Nick Sirianni’s core message, “You can’t be great without the greatness of others” is hidden under those iconic wings. For these Eagles, every carat and engraving isn’t just flash. It’s a chronicle of their historic run. From a resilient regular season to an unprecedented 145 playoff points, the most ever tallied by a single team in NFL postseason history. The rings and watches don’t exist in isolation. They tap into a culture of commemoration that spans across sports, where each object tells a saga. Ten diamonds for the Eagles’ 10-game win streak. 18 green stones for each win in the season, scores from every playoff triumph, now immortalized in gold.

This championship season lives, not just in memory or highlight reels, but in crafted detail. Stories hammered in precious metal, minute hands that sweep forward like fresh drives down the field. And, of course, wings that snap open every time a champion remembers why the fight was worth it. With training camp on the horizon, Hurts and the Eagles know the story isn’t finished. This year, when the banner rises and Hurts glances at the first of 59 Breitling watches, everyone in Philadelphia – and the league – will know what’s at stake. A legacy measured in every second, every stone, and every snap. The question Hurts & Co. will have to answer this year is: Can they make history again?