The crowd at AT&T Stadium witnessed something different during the Week 12 match between the Philadelphia Eagles and the Dallas Cowboys. Quarterbacks Jalen Hurts, Caleb Williams, and other NFL stars stepped onto the field in bold, custom cleats. What could be the reason behind it?

According to the NFL’s official website, NFL stars are sporting custom-designed cleats in Week 12 to spotlight causes close to their hearts. It is part of the league’s My Cause My Cleats initiative, under which they represent a wide range of charities. These charities range from youth empowerment and single-parent support to sex-trafficking prevention.

Additionally, nearly half of the NFL staff are raising awareness of cancer and other health-related issues this year. These include neurodegenerative disorders and diabetes prevention. Meanwhile, others are using this moment to advocate for mental health services, women’s health initiatives, and social justice efforts.