In a dysfunctional Atlanta Falcons team that ended with an 8-9 record for the second straight season, defensive end James Pearce Jr. somehow stood out, even becoming a candidate for the Defensive Rookie of the Year Award. There’s no better time to take a look at how much the first-year earns.

What is James Pearce Jr.’s Net Worth in 2026?

As of 2026, James Pearce Jr.’s net worth sits under $26 million, built through a combination of his rookie contract, endorsements, and income streams established well before he entered the league. Pearce arrived in the NFL with an in-built resume, as a first-team All-SEC selection, a three-star recruit, and a player who capitalized on multiple NIL opportunities.

That upward momentum carried him into the NFL draft, where the Falcons selected him 26th overall in the first round and gave him an impressive rookie contract.

James Pearce Jr.’s Contract Breakdown

Viewed internally as one of the most promising young defenders on the roster, Pearce received a rather lucrative rookie contract, which first-rounders typically receive. He signed a four-year, $16,778,784 rookie contract with Atlanta in a deal that includes an $8,842,752 signing bonus, is fully guaranteed, and averages out to $4,194,696 per season.

In his first year, Pearce earns a base salary of $1,005,000 along with a roster bonus of $597,672, while his cap hit comes in at $3,813,360, and the dead cap value stands at $13,728,096, according to Sportrac. For a rookie defender, it’s a pretty strong financial start, though it aligns with how the Falcons clearly view his upside and role in their future defensive outlook.

James Pearce Jr.’s salary

Like rookie contracts usually go, Pearce’s salary will increase each season as the deal progresses. And based on what we saw from him as a rookie, with him appearing in every game and producing 27 total tackles, one forced fumble, five passes defended, and 10.5 sacks, he’s positioned himself well for a far more lucrative second contract in the next few years.

Let’s take a look at how much his rookie contract will earn him till 2028.

James Pearce Jr.’s Career Earnings

When contract money, endorsements, NIL income, and other sources are combined, Pearce has already earned more than $9,687,099 over the course of his career, according to Sportrac. While the rookie deal accounts for the largest share, the financial groundwork he laid before entering the league has played an important role in building his overall net worth.

Let’s look at how those supplementary sources have made a difference.

James Pearce Jr.’s Brand Deals And Endorsements

Pearce began building his brand during his college career at Tennessee, where he took full advantage of NIL opportunities just as they arose. His first major NIL agreement came in early 2023 through a partnership with Spyre Sports Group, a collective focused on connecting athletes with fan-driven marketing tied closely to their schools.

At the time, roughly 200 Tennessee student-athletes across 11 sports were aligned with the group. He added to that portfolio later in 2023 by joining The Players’ Lounge and then collaborating with The Volunteer Club, which also had ties to Spyre Sports Group. Around that same period, Pearce signed with Top Tier Authentics, alongside several other college players.

The deal pretty much centered around fan-driven activities like autographed memorabilia, with Pearce providing signed helmets, jerseys, footballs, and posters that were sold through Top Tier Authentics’ Amazon Fan Shop and other outlets. About a year later, he added another endorsement, signing with Kane Footwear.

It was a wellness-oriented brand best known for its Revive recovery shoe, which became one of Pearce’s final NIL partnerships before he entered the NFL. By that point, his NIL valuation had climbed to $225,000, which is an impressive amount for a college player.

Now that he is in the NFL, his brand deals/endorsements and contract will all amplify, and his net worth will increase dramatically over time.