Russell Wilson is not merely betting on the Giants; he is betting on himself outside of football. With wife Ciara supporting him through all, the couple together rock a portfolio that only adds more stars to their bond. From the House of LR&C, to Why Not You Productions, the Seattle Sounders, and ventures like Evolution Advisors and Ten To One Rum, the star couple has done it all together. And now, their recent collaboration, The Pack, reveals how interested they are in building a life together in NYC.

The Giants QB finally made the big announcement on his IG, reposting a shot from inside The Pack’s studio, adding, “Pumped to be Co-Founders of our new gym! @thepack.” A Manhattan-based new boutique fitness studio that combines self-defense in the real world with high-intensity training. The photo showed him alongside co-founders Noah Neiman and Andy Stenzler, surrounded by friends and early supporters of the brand. Quoted “@thepack in Flatiron,” their flagship site is located at 49 W 23rd Street in Manhattan. There were two dogs spotted in the frame, too, sitting in the middle. The Pack is the latest partnership shared by the QB and his wife, Ciara, alongside Rumble Boxing entrepreneurs Noah and Andy. 

The Pack’s mission statement, “fitness and self-defense collide,” attempts to attract not only fans of workouts but also anyone seeking effective skills beyond the field. The 50-minute sessions are created to hone the strength, conditioning, and survival skills simultaneously. Imagine Technogym benches, Rogue Assault bikes, and body opponent bags that simulate real-world conditions of defense miles away from a treadmill-and-weights session.

The studio shall have an opening offer of three classes at the cost of $75. Tiered memberships are between $290 a month for eight classes and $460 for 16 classes. Each of the sessions will cost between $29 and $36. The Pack is meant to be less of a gym and more of a community centered around toughness.  So, what more does it need? Well, since Ciara is the co-founder, maybe a Grammy-produced soundtrack that elevates the overall vibe and helps everyone focus while also enjoying some beats from the Goodies singer.

Wilson’s new business highlights a greater plan: he is building a life outside of football with Ciara and a team of powerhouse fitness geeks behind him. And more than that, it also confirms the QB’s plans for an extended future in New York. Ever since he swapped the black and gold for blue, the NFL star and his family have moved to NYC. Ciara also celebrated the move by posting a picture of Wilson in New York Yankees practice gear along with the caption, “New York State of Mind! My greatest inspiration.”  

However, not everything has been going well for the star QB since the time he landed in the Big Blue. Especially not since the Giants lost to the Cowboys 40-37 in their last game, marking their 9th straight loss.

The Giants score yet another loss as Russell Wilson starts his second 2025 game

Their last game at the AT&T Stadium marked Russell Wilson’s second start of the 2025 season, where he looked far more comfortable than in the Week 1 game against the Washington Commanders. Against the Dallas Cowboys, Russell Wilson’s infamous moon balls made a comeback, where he completed 7 of 9 deep passes for 264 yards, the most in a game since 2016. Surprisingly, only Eli Manning and Y.A. Tittle have thrown for more yards in the franchise’s history. Only a few more, and Wilson could have left a far deeper impact than he did in the game.

His last completion in overtime went for minus four yards, whereas the deep pass intended for Malik Nabers was intercepted by Cowboys’ safety Donovan Wilson. So, while Wilson threw for 450 yards and 3 TDs in week 2, they still ended up losing because of this interception in OT that then led to the Cowboys’ game-winning field goal. While the numbers show Wilson is not visiting New York on a farewell tour, he is coming to show the New York gamble was a roll worth taking. There is also a lot of work that he still needs to put in, considering they have to play against the Chiefs, Chargers, Saints, and Eagles ahead.