How Much is the Super Bowl Half-Time Show Worth? Deep Dive Into Las Vegas Premier Event

Published 02/11/2024, 4:51 PM EST

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The Super Bowl is just a few hours away! But have you ever wondered how much the half-time show is actually worth? The entire Super Bowl is sort of a pseudo-public holiday for Americans. And there’s big money behind it as well. And why would it not be? It’s the culmination of the richest sports league in the entire world.

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The NFL raked in a whopping $27 billion in revenue last year. We now know how much the entire NFL makes in a year. But how much does the Super Bowl, and the half-time show in particular, make? A hint: it’s a lot.

The money behind the Super Bowl

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The money behind the Super Bowl was broken down by Joe Pompliano on X. According to his analysis, the Big Game draws in 115 million viewers. The average ticket price is $7,000. And when it comes to the half-time show, the number is big, with a capital B! It’s worth $15 million. The number of eyeballs that the game draws makes it of huge value for advertisers. The going price for a 30-second commercial is $7 million.

CBS alone will earn $600 million in ad revenue. It’s a fancy affair as well, with it drawing in 1,000+ private jets and $2.5 million worth of suites. And besides the actual game, the main highlight of the game is the half-time show. However, when it comes to paying the performers, you might be surprised at how much they get paid.

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Do Super Bowl halftime performers get paid?

Despite the immense prestige of performing at the Super Bowl halftime show, entertainers do not receive their usual compensation for the event. Instead, they are paid on a union scale for their performances. That only amounts to a fraction of the six- and seven-figure sums they typically earn, as reported by USA Today.

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The league covers all costs associated with the show and pays the halftime performers’ union scale. This year’s performer is going to be Usher. And not many people are happy with that decision. Some are even wondering if the upward trend of Super Bowl viewership will plateau. But then again, there’s going to be Taylor Swift at Allegiant Stadium.

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And Taylor Swift is about the biggest crowd-puller that there can be. So, will we get to see a new record established this year?

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Written by:

Jakso James

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One take at a time

Jakso James is an NFL Writer at EssentiallySports. Jakso’s analysis takes a reader around the league with a look at the player strategies and stats. An ardent football lover himself, he developed a strong connection with the Denver Broncos as he witnessed Russell Wilson break the barriers.
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Edited by:

Shivali Nathta

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