It has been a whirlwind of a year for Taylor Swift. The 34-year-old artist became a billionaire and made the list of some of the most powerful women on the planet. And now watched her boyfriend compete and win, the biggest competition in the world of sports. And just her Super Bowl sway is worth $12.4 million.

After the exciting matchup, that went into the overtime. Her beau Travis Kelce came out as the winner with the Kansas City Chiefs. Afterward, her embrace and kiss with Kelce is the talk of the world. But how did it help the NFL?

The effect of Taylor Swift

Multibillion corporations all over the world clamor to make Swift a part of their campaign. And the NFL and Kansas City Chiefs got the endorsement for free. With a 30-second commercial costing $7 million this year, Swift’s 53 seconds on the screen during the game is worth 12.4 million dollars.

The NFL gained the support of one of the biggest icons in the music industry at no cost. And she did not come alone as well. Swift was joined by rapper ‘Ice Spice’ and actress Blake Lively.

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Hence the figure that Swift brought in of $12.4 million could be bigger than that, especially after compounding the effect of three megastars at the Allegiant Stadium. Also, this figure does not include the worth of Swift herself. Her 53-second cameo is worthy of much more!

Swift at the Super Bowl is priceless

Diet Coke reportedly paid the 14X Grammy-winning artist $26 million a few years ago to appear in their commercials. This year’s Super Bowl was extremely costly for the brands. On top of the $7 million for screen time, they had to pay exorbitant prices to featured stars as well.

According to reports, the musician Beyonce got $30 million for her 60-second commercial with Verizon. The norm throughout several years has been around $10 million. And the NFL with the Chiefs scored it for free!

What was the true impact of Taylor Swift at the Super Bowl? Let us know your guesses in the comments.

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