The Mahomes just keep winning, not just on game days but outside the field as well. Brittany Mahomes, an entrepreneur and a philanthropist, has been teaming up with brands like Alani Nu, AUVI-Q, and PetSafe across 16 different categories. From fitness and fashion to tech and pet care, she’s everywhere. And now, as she continues expanding her presence in the NFL arena, her latest collab brings some exciting news for the fans.

The co-owner of the Kansas City Current recently announced on her official Instagram that she’s teaming up with Abercrombie, a brand that caters to consumers for both casual and athleisure outfits. Posting on her account, she wrote, “Abercrombie will be 25% off. All NFL is 25% off at @abercrombie right now! All my fav’s are linked here: https://liketk.it/5q5bE @shop.ltk #liketkit. Offer valid in stores and online 10/2/2025-10/5/2025 in US/CA. Excludes clearance. Online price reflects discount.”

This isn’t the first time Brittany has partnered with the brand. Ahead of the 2024 season, she had partnered with Abercrombie & Fitch, unveiling their vintage-inspired Chiefs merchandise line. She showcased items like Super Bowl-themed T-shirts and matching sweatpants, offering fans a 20% discount on the collection.

This time, she’s doing it again as the difference is the brand’s increased commitment towards the NFL fans. While last year’s collection featured vintage-inspired Chiefs gear, as she was “obsessed with the vintage look,” the 2025 line introduces a wider range of NFL team merchandise, like retro-style crew sweaters, varsity bomber jackets, and mockneck cardigans.

Additionally, this year’s promotion offers a rare 25 percent discount on the entire NFL collection, unlike last year, when her fans could get up to 20 percent off.

This isn’t the first time she’s been called upon to endorse NFL products. Just a month earlier, she became part of the Dallas-based haircare brand Divi. Now, Divi is part of her “game day glamup”. Since Taylor Swift and the Chiefs‘ tight end Travis Kelce blew up Instagram after they announced their engagement, that cultural moment has amplified the visibility of figures like Brittany, making it a great opportunity for Divi to bring in their influence in the NFL space.

The founders, Dani Austin and her husband Jordan Ramirez, knew that the broadcast viewership skyrockets with “Swifties” on game day. Women ages 18–49 desperately search for Swift and Brittany in the skybox.

As part of these exciting collabs, fans can look forward to exclusive content, fun social challenges, and might have a great shot at winning a giveaway package from Brittany Mahomes himself.

Taylor Swift’s new song “CANCELLED” on Brittany Mahomes?

Is Taylor Swift’s new song “cancelled” throwing shades at Brittany Mahomes? Fans sure think so. Swifties have been in full detective mode since the release of The Life of a Showgirl, analyzing every lyric for hidden meanings. Many believe the track is about Swift’s friendship with Mahomes. In “CANCELLED!,” the 10th song on the album, Swift sings, “Good thing I like my friends canceled / I like them cloaked in Gucci and scandal.” This is where the fans’ theories come in.

Adding fuel to the rumor is Swift’s “Gucci” lyric. Fans quickly pointed out that Brittany adorned a $6,000 Gucci outfit at Wimbledon last summer, attending the event with Patrick Mahomes. One fan posted on X, “Yes cancelled seems to be most directly about Brittany Mahomes.” While others debated whether the song references Swift’s longtime friend, Blake Lively. Another user weighed in, “Agreeing that Cancelled is more for Brittany than for Blake.”

“Having had my own experiences with mass judgment and being at the center of many dramatic, kind of scandalous moments in my career where people were all weighing in at once, or at least it felt like that,” Swift told Apple Music. She added that the lyrics also reflect how “when other people go through [being canceled] publicly, you kind of find yourself thinking about how they’re probably gonna get smarter because of it.”

Brittany Mahomes has faced her share of controversies, from liking Donald Trump’s Instagram post to spraying champagne over the Chiefs’ rival fans. Yet, despite the speculations over Swift creating distance from Mahomes, the friendship remains intact.