Travis Kelce’s Mom Donna Joins $400M Rich Businesswoman for ‘Over 50 & Fabulous’ Venture

Published 04/24/2024, 7:26 AM EDT

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Who said that only Travis Kelce and Jason Kelce are celebrities in the Kelce family? Their mother, Donna Kelce, is a star too. After promoting brands like Papa John’s pizza and Ziploc bags, Mumma Kelce is now in the spotlight again for featuring in QVC’s new venture ‘Quintessential 50’. The brand is celebrating the ‘Age of Possibility’ with a list of special guests aged above 50 and Donna Kelce was among them.

The NFL mom announced her partnership with the shopping network on Wednesday. Taking to her Instagram account, the 71-year-old expressed her elation amalgamating the $400M rich businesswoman for QVC’s venture. Donna shared the post of Martha Stewart, CEO of Martha Stewart Living Omnimedia, TV host, businesswoman, and author.

Donna also shared pictures of the tempting dishes that drew the attention of many, detailing the lunch venue, “Wonderful lunch at The Bedford by Martha Stewart- her restaurant in Las Vegas that did not disappoint which looks like the inside of her home!.” Apart from that, Donna also applauded one of the restaurant’s mouthwatering dishes, the pierogies, and captioned the post, “The pierogi were amazing!” 


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Alina Villasante, a successful entrepreneur of a clothing brand tagged Donna’s post, and wrote,” Love my momma Kelce.” Donna’s next story came up with 52 years of Mally Roncal, the host of ‘Over 50 & Fabulous’. Mally also expressed her exhilaration about reuniting with the NFL star’s mom through her post, captioning the post “REUNITED AND IT FEELS SO GOOD! I love @donnakelce sooo much and can’t wait for you to see the surprises we have in store for you!! Stay tuned! #donnakelce #ageofpossibility #proudlyQ50.”

The original post shared by 82-year-old, Stewart, provided insight into the lunch party at her restaurant. Stewart took to Instagram and with the post captioned, “Photo drop from lunch today @thebedfordbymarthastewart @parisvegas where I hosted a large group of people preparing for the new @qvc Adventure ! The CEO and CFO of QVC hosted @donnakelce came along with many more women representing QVC More to come!! I wore my new @balenciaga silk pajamas which I adore!!!.”

Martha Stewart wanted QVC to be a one-stop-shop for everything a 50+ woman would need, ranging from health to fashion to skincare and more. She did not “believe in anti-aging” but believed in doing things that would healthily extend life. According to a study by QVC, it was reported that only 31% of women aged between 50-70 felt supported by brands when compared to other age groups. So, to reaffirm the importance of the Age of Possibility as an authentic step to support older women, they started this campaign.

In one of the posts by Donna on her Instagram status, she revealed the beautiful 50 QVC crew and wrote, “Lovely @qvc Crew !


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QVC’s Quintessential 50 crew

American broadcast television network, QVC, is all set to feature a Quintessential 50 (Q50), a group of inspirational women who are 50+. Along with Donna, 49 other most accomplished businesswomen received the invitation for this amazing episode. Joy Bauer [nutritionist & columnist], Tornado Austin, [travel enthusiast and content creator], Christina Applegate [podcast host and actress], Queen Latifah, Naomi Watts, Patti LaBelle, Rita Wilson, Sherri Shepherd, Sandra Lee, Billie Jean King, and many other successful women entrepreneurs over 50 will take part in QVC’s program.

QVC also took to its official Instagram account to share the details of the show, captioning the post “SURPRISE! As we celebrate the Age of Possibility, we will have a BONUS episode of Over 50 & Fabulous, LIVE from Las Vegas on 4/24. Tune in for a pre-show at 9pm ET, airing in our NEW Facebook Group, “Over 50 & Fabulous!” and across QVC’s Facebook page and QVC.com.”


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A post shared by QVC (@qvc)

Through this platform, QVC might be looking to inspire the youth, as they announce the Age of Possibility, a second “coming-of-age” and a time when anything is possible. Pre-show of ‘Over 50 & Fabulous’ will be streamed on the new FB group “Over 50 & Fabulous’ and QVC’s Facebook and QVC. Com. Viewers can watch the live telecast of the show from Las Vegas on 24 April 2024 at 9 PM ET.


Written by:

Shivangi Agrawal


One take at a time

Shivangi Agrawal is an Olympic Sports writer at EssentiallySports who specializes in NCAA wrestling and swimming. She stepped into ES with 7 years of journalistic experience, having worked with prominent media entities like Network 18, where she worked as a Senior Copy Editor. With her coverage of icons like Kayla Miracle and A.
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