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Reuters

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Reuters

What a big day for the US Women’s National Team and Michael Strahan‘s agency! Big news regarding Emma Hayes is shaking up the sports world as a groundbreaking announcement promises to send shockwaves through the football and soccer industries.

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A trailblazing female coach is about to join forces with a powerhouse agency. An agency that’s home to some of the biggest names in sports. Michael Strahan’s co-founded agency, SMAC Entertainment, has announced that they have signed Emma Hayes. SMAC Entertainment shared the news through an Instagram post with a caption that read: “We want to officially welcome the head coach of the women’s soccer national team, @emmahayes1, to SMAC Entertainment. Happy to have you as part of the #SMACFAM 👊.”

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The Instagram post also highlighted, “Emma Hayes was just named the FIFA Women’s Coach of 2024. Keep shining your light ⚽️.” While this news might have initially come as a surprise, the world is well aware of Emma’s unparalleled aura as a coach. The 48-year-old soccer coach has not only earned fame but also boasts a record of remarkable contributions to the USWNT and ‘Chelsea Women’. Yes, you read that right—Hayes previously coached Chelsea’s women’s team.

During her tenure with Chelsea Women, Emma led the team to a total of seven FA Women’s Super League titles. And what’s even more incredible? She won five of those championships consecutively. Impressive, right? And that’s not all—Emma took center stage in helping the US Women’s soccer team clinch a gold medal, cementing her legacy as a game-changer. What a phenomenal career!

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So, it’s not shocking but rather a highly satisfying announcement that Emma Hayes has joined Michael Strahan’s agency. She would contribute her expertise to a roster that already includes other greats like Deion Sanders. And how do we know Hayes is thrilled? Simple—Emma herself expressed admiration for Coach Prime, saying he’s someone she “really admires.”

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SMAC Entertainment: A hub of greats

SMAC Entertainment has a rich history of signing exceptional talent like Emma Hayes. Beyond Hayes and Coach Prime, the agency represents notable figures such as superstar rapper Wiz Khalifa, NFL sideline reporter Erin Andrews, and Tony Gonzalez. Wondering what SMAC stands for? It’s short for ‘Sports, Music, and Culture,’ and the agency truly embodies this mission.

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Founded in 2010 by NFL legend Michael Strahan and Constance Schwartz-Morini, SMAC Entertainment has grown into a flourishing hub for outstanding athletes and artists alike. That’s why SMAC Entertainment’s announcement of Emma Hayes joining their roster didn’t feel like just another signing. It marked a monumental addition to their legacy. Many Americans likely thought, ‘SMAC has just brought another GOAT into the fold,’ recognizing the magnitude of what this means for the agency and the sports world.

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Soccer, music, and culture have always been connected, right? They just naturally blend—passion, creativity, and influence all wrapped up in one. By bringing someone as amazing as Emma Hayes on board, SMAC Entertainment is showing once again that they’re all about celebrating greatness in every area they touch.

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Ashutosh

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Ashutosh Kadam is a US Sports Writer at EssentiallySports, specializing in NHL, horse racing, and other major American sports. With a Master’s in Journalism and Communication, he brings a news-first mindset to his coverage, working closely with insider networks to deliver timely, high-impact stories for a global audience. A firm believer that passionate sports fans should never have to wait for the latest updates, Ashutosh thrives on fast-paced live coverage and detailed event reporting. His sharp storytelling shone during recent Stanley Cup milestones, high-stakes horse racing events, and cultural moments that bridge sport and society. Before transitioning to his current beat, Ashutosh played a key role on the NFL desk, including live coverage of the NFL Draft, where he kept fans locked in with rapid updates and insider commentary. Combined with years of creative writing and content strategy experience, he now blends speed, depth, and narrative to report on the stories that matter most to sports fans.

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Monika Srivastava

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