After conquering the entertainment landscape and the sports arena, it seems Taylor Swift is on to conquering the tech world. And the latest entrepreneur to fall victim to her aura and music is the CEO of Meta, Mark Zuckerberg. While people knew about some of Zuckerberg’s idiosyncrasies, such as wearing the same outfit to work day in and day out, a new fact about his daily routine has surfaced.

And capitulating to Taylor’s charm, the NFL has also come to accept and promote the billionaire singer-songwriter. So, how did Zuckerberg become a Swiftie?

Mark Zuckerberg has made Swift part of his daily routine

@taylahschild took to Instagram to post about the CEO’s daily routine. He gets up around 8 a.m. and starts the day by checking his Facebook and WhatsApp accounts. He then goes about his work, practices ju-jitsu, and consumes about 4,000 calories daily to keep up with his fitness regimen.

But his wife, Chan Zuckerberg, revealed another nugget of information: her husband reads or codes with his three young daughters and, by now, has learned every word of Taylor Swift’s songs. Who would have seen that coming? The CEO of the $872.75 billion company is learning to be a Swiftie.

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In fact, he is part of the global movement that places Swift at its center and idolizes her. More recently, after her link-up with the Kansas City Chiefs tight end, Travis Kelce, she is also making waves in the sports world.

Roger Goodell wants to leverage Taylor Swift to the fullest

While most Americans were prepping dinner and watching football games with family and friends during Thanksgiving, the Commissioner of the NFL was busy working on making the league bigger and richer. And the NFL’s first-ever game on Black Friday is a testament to that Goodell is always up for trying new things.

“These are calculated, strategic, and they’re intentional to give people bigger events, more events, and to gather around football,” Goodell told CBS News. Revenue and TV ratings for the league’s games are at an all-time high, thanks to the fusion of the music legend with the game. Swift attending the Chiefs’ games and even bringing her A-list friends to the games certainly helps the NFL.

If Rumors Are to Be Believed, Taylor Swift’s Absence Has Affected Kansas City Chiefs and Travis Kelce’s NFL Campaign

For now, the league is basking in all the attention it has been getting from the 100 million-plus Swifties worldwide. It’s setting the ground for the Super Bowl LVIII, which will take place in Las Vegas next year. Will this season’s Super Bowl smash all previous years’ records?

Watch This Story: Amid Taylor Swift and Travis Kelce engagement rumors, speculations emerge, foreshadowing a gloomy end