Sunday is when the Minnesota Vikings and the Cleveland Browns will face each other in the Week 5 NFL International Series game. Scheduled to take place in London, there’s a lot to take in besides the match. From halftime performances to audiences, some A-listers will grace the event. But first, let’s break down who Pixie Lott is and where exactly the artist will perform the national anthem.

Who’s performing the national anthem at the Vikings vs the Browns?

Singer Pixie Lott is topping the charts with a packed schedule. It includes welcoming baby number 2 and performing the national anthem for the NFL game this week. She will sing the national anthem, ‘God save the king,’ at the Tottenham Hotspur Stadium, right before the game begins. Pixie, the talented English artist, is known for her versatility as a singer, songwriter, and actress. This time, she’ll have the honor of performing the anthem at the stadium on October 5th.

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The national anthem is part of the NFL games. Bringing a personality like Pixie Lott will add to the event’s fanfare. The game will be the first of the season to be played in London. Tim Tubito, the NFL’s senior director of global game presentation and entertainment, talked about the game, adding, “London continues to be a second home for the NFL, and each year we look to elevate the entertainment we bring to fans.” This explains why they chose Pixie Lott, an English singer, to grace the event.

How NFL halftime pay works: What Pixie Lott might be earning?

NFL Show partnerships and sponsorships

The NFL industry usually partners with brands like Pepsi and Apple Music. This not only provides the financial backing but also helps with new opportunities. Things like brand integration and cross-promotion are common during these shows. The NFL also collaborates with entertainment companies like Jay-Z’s Roc Nation, which helps curate talent for the halftime shows.

Some artists also promote their own brand. Singer Rihanna was seen wearing her makeup brand, Fenty Beauty, during her halftime performance. After the event, the brand saw increased website visits and searches.

The career impact: What does this mean for Pixie Lott?

So when Pixie Lott sings the anthem, things might never be the same for her. With wide American fans listening to her vocals, she might earn a new fan following. Fans would love to stream her albums, resulting in career growth. NFL performances might re-energize an artist’s brand, creating avenues for bigger things like tours and record album contracts. While Pixie might not get paid like an NFL player, she sure will leave an impact.