Ever since retiring from the NFL in 1983, Terry Bradshaw has rarely slowed down, but the last few years have been especially full. Between his continued role on FOX’s NFL coverage, a five-year run touring the country with The Terry Bradshaw Show, and still more, he has juggled. However, that balancing act has now reached a breaking point, as the 77-year-old has confirmed that he has officially stepped away from live performances to redirect his time toward his other ventures.

“I finished up after five years of touring, and this was my last year,” the Steelers legend said during his appearance on the Spiegel & Holmes Show. “And now I’ve got a bourbon company. I’ve got to spend a lot of time and a lot of travel with them. And I’ve got my horse business and a lot of work. That’s 12 months a year.”

To be fair, the Terry Bradshaw Show was never meant to be a career pivot. It began as a stage project in the early 2010s, built around things Bradshaw rarely got to do on television: sing, joke freely, and tell stories without a clock or a producer in his ear. Over time, what started as limited theater and casino dates turned into a full touring act. But five years on the road is different at 77, and between the physical grind of travel and an expanding list of offstage responsibilities, the balance began to shift.

As early as the 1980s, Bradshaw leaned into consumer branding, most notably with Bradshaw’s Peanut Butter, one of the first athlete-backed food products to gain national distribution at the time. Decades later, he entered motorsports as a co-owner of FitzBradshaw Racing, a NASCAR Nationwide Series team launched in 2008 alongside Eddie Jones and Armando Fitz. The team competed for four seasons, fielded multiple drivers, and secured a win at Talladega in 2009 before shutting down operations in 2012 due to sponsorship challenges. That consistency across industries helped Bradshaw rank among the most trusted former professional athletes in the 2007 Davie-Brown Index, a consumer perception study measuring credibility, appeal, and brand influence.

In more recent years, Bradshaw’s focus has narrowed to fewer but more hands-on ventures. In 2020, he launched Terry Bradshaw Kentucky Straight Bourbon Whiskey, developed in partnership with Silver Screen Bottling Company and produced in Kentucky, with Bradshaw directly involved in branding and promotion. At the same time, his long-standing passion project has grown into his most established enterprise: Terry Bradshaw Quarter Horses. Based primarily in Texas and Oklahoma, the operation has been active for more than 25 years and is known within the American Quarter Horse Association circuit for breeding, training, and selling high-value performance horses.

But despite these business interests, the Pro Football Hall of Famer continues to enjoy his singing and plans to continue it only for special events.

“I do my singing in the church now, and I may go out and do some stuff, but I’m not planning on it because I just, I just don’t have time. And although I enjoy singing and performing, I’m not making any money doing it. I really did it because it was enjoyable. And so, no, I’m through. I’m through with that.”

Now, coming back to Bradshaw’s broadcasting career, the NFL legend was absent from the league’s Christmas Day on Netflix, leading to questions. However, recent reports revealed this decision was out of Bradshaw’s hands.

Why was Terry Bradshaw not present for the NFL’s Christmas Day coverage?

Netflix created a massive wave in the sporting world after bagging the rights to broadcast the NFL’s Christmas Day games over three years last season. This deal entails the streaming giant paying close to $150 million for each of the three seasons, marking their entry into the world of professional sports.

While Netflix assembled a strong broadcast team from NFL Network and CBS, similar to last year, they were unable to secure the services of broadcast icons like Terry Bradshaw, Troy Aikman, and Tom Brady, among others. This wasn’t possible as broadcast giants like ESPN and FOX barred their top talent from being available for this coverage, according to the Daily Express U.S.

“FOX and ESPN have barred big names like Terry Bradshaw and Tom Brady from participating in Netflix’s NFL broadcasts on Christmas Day, dashing hopes of a cross-network holiday collaboration,” the report revealed.

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However, these fan favorites will be back covering the games from Sunday for the remaining games of the Week 16 schedule through to the end of the season.