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Gisele Bündchen has always been a reluctant social media user. While it is easy to get fooled by her modeling images, magazine photoshoots, or the small glimpses of personal details she shares on her Instagram account, it was actually her younger sister who pushed her to have a social media presence. If it was me, it would only be pictures of sunsets,” she revealed in 2018, giving the idea that she didn’t consider digital footprint to be of much importance for her generation. “I have to be honest about that. I’m older, wiser.”

In fact, if she were a young model in today’s scenario, she would have thought twice about entering this line of business. That might be shocking for some, but for Bündchen, the priority today is to dig inward and understand herself better. She loves her home, her sanctuary, and all the cozy things, but sometimes social media can disrupt that. She had to improvise…

That’s the reason she follows a sum total of zero people on Instagram. 22.9 million followers. 0 following. She doesn’t follow family, either. That’s a heavy imbalance, but a strong statement. Gisele Bündchen’s Instagram page is more like a digital gallery than a social hub. She posts about things she loves: Family, friends, celebrations, and advice for her young followers and beyond… and a couple of sunset pictures too.

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That’s similar to Taylor Swift, who also doesn’t follow a single person on Instagram. But why does Bündchen do that?

It has been a while since the model has been on the platform, but doesn’t follow anyone, and the reason is intentionality… In 2020, she revealed, “I spend maybe an hour a week on social media.” For her, time is her most important currency, and she would rather spend her free time being mindful and intentional in what she interacts with. And in her daily life, that means getting rid of her phone by 9 p.m. every evening.

And the same applies to her kids, son Benjamin and daughter Vivian, whom she shares with her ex-husband Tom Brady. That’s the reason her children have limited access to social media. While the former couple has divorced, they co-parent their children. Bündchen is currently in a relationship with Joaquim Valente; they recently had their first child together. On the other hand, Tom Brady hasn’t had much luck in the dating arena.

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Did Tom Brady say no to a Kardashian?

Ever since Tom Brady attended the extravagant wedding of Jeff Bezos and Lauren Sánchez, he has not left the spotlight. The seven-time Super Bowl champion is in search of another ring, or fling. Rumors recently connected the former NFL player to Sydney Sweeney and Brooks Nader. Let’s not forget about Modern Family star Sofia Vergara. But all these connections and rumors may have upset a certain high-profile celebrity.

Kim Kardashian.

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What’s your perspective on:

Is Gisele Bündchen's 'self-first' approach a refreshing take, or does it come off as self-centered?

Have an interesting take?

According to sources, Kim Kardashian was hoping to reconnect with a rumor that sparked in 2023. During Tom Brady’s Roast, Kardashian made her comedic debut and said, “I’m here tonight for Tom. I wasn’t going to come tonight, but since I’m not here as Tom’s date, there’s still a good chance I might.” She then added a couple of more flirty lines. Although they were clear jabs poked at Brady, many couldn’t help but think that there was some chemistry between the two.

Sources have pointed out that the former Patriots star, Tom Brady, checked all of Kim Kardashian’s boxes. Sources also claimed that Kardashian was “definitely stung” by seeing the former NFL player connecting with Sofia Vergara, who happens to be “someone in their shared circle.” The two beauties have met briefly on red carpets, and Vergara has even come out and said Kardashian “is just the most beautiful woman anywhere.

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"Is Gisele Bündchen's 'self-first' approach a refreshing take, or does it come off as self-centered?"

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