“Going Out of Business”: Fans in Frenzy Over Headline Hints at Something Offbeat With $300M Tom Brady’s TB12 Business

Published 10/11/2023, 7:04 AM EDT

After retiring from the NFL, former Tampa Bay Buccaneers quarterback Tom Brady has busied himself with different sports ventures. But there is one certain company he founded with his personal trainer and alternative medicine practitioner, Alex Guerrero, in 2013. But now, according to reports, his TB12 company may be nearing shutdown. Or is it?

Given Brady’s exceptional talent and status as one of the greatest NFL players from his time with the New England Patriots, he and his trainer went on to invest together to launch TB12, a fitness center. But recent happenings with the company and reports that state a relationship fallout between the two may be an indication that it’s the end of TB12.

Tom Brady’s TB12 company is falling apart

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Lately, TB12 has been getting attention with the abrupt closing of the facility in Boston. Following the surge in reports about the recent ambiguity of Tom Brady’s TB12, ProFootballTalk posted the following on Twitter: “Multiple online reports suggest something might be happening with Tom Brady’s TB12 fitness business.“

Multiple online reports suggest something might be happening with Tom Brady's TB12 fitness business. https://t.co/UQcVrrhgg3
— ProFootballTalk (@ProFootballTalk) October 11, 2023

Tom Brady and Alex Guerrero founded TB12 in 2013 intending to expand the company over multiple locations. But recently, the company in Boston caught the awareness of reporters who noticed that the fitness center suddenly shut down. While the online TB12 store is still working, the store locator’s page seems to be broken with an error message.

In September, Alex Guerrero declared that he is launching a new company called TBRx with sports neuroscience expert, Dr. Peter Cummings, as the CEO and co-founder. He states that the new company is “a groundbreaking company focused on advancing the TB12 Method.“

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Tom Brady sent his best regards to his former business partner in a statement. He said, “I have personally witnessed the transformative power of Alex’s Total Body Recovery approach throughout my career… TBRx will undoubtedly extend the benefits of the method to many others, allowing them to thrive both on and off the field.“ Amidst all this, fans are going online to show their dissatisfaction with the company.

Tom Brady’s TB12 gets trolled on social media

When it comes to a legend like Tom Brady, people are either going to love or hate him. But for this particular news, the 7-time Super Bowl received more criticism than support. One user commented on the post saying, “TB12 going out of business? I used to pray for times like this.“

Other users also chimed in with their opinions about Tom Brady and TB12.

“TB12 has been around for years and the only thing I know about it is it’s expensive.“

“Investigated for fraud or bankruptcy probably.“

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Another person commented, “Those PPP loans can only take you so far I guess.“

“Maybe he should’ve used the multi-million dollar PPP loan on his business instead of putting it toward a yacht.“

According to a report by the US Small Business Administration, Tom Brady received a PPP loan of $960,855 in 2020 for TB12.

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While Tom Brady’s TB12 company hangs on a thread of uncertainty, we can only applaud the legend’s cool attitude toward Alex Guerrero’s new TBRx. But the retired $300 million football prodigy is doing well with his other sports business ventures. Our fingers are crossed for the future of TB12.

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Written by:

Khosalu Puro is an NFL writer at EssentiallySports. Growing up with football lovers in an environment where the game is always playing in the background, she got the hook of the game early. A die-hard fan of the Patriots, she would do anything to watch the Brady-Gronk duo play live.

Edited by:

Harshita

“Going Out of Business”: Fans in Frenzy Over Headline Hints at Something Offbeat With $300M Tom Brady’s TB12 Business

Tom Brady’s TB12 company is falling apart

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