For Terry Bradshaw, the NFL offseason isn’t for rest; it’s for his next act. The Pittsburgh Steelers legend continues to find new ways to stay relevant more than four decades after retiring from the gridiron. And this time, the Hall of Famer announced a special fan event that highlights his growing venture in the bourbon business.

The four-time Super Bowl winner recently took to Instagram to announce a special fan event named Legends on the Rocks. His post included the details of the event without any caption. Besides Terry, the USA-best-selling author and bourbon critic Fred Minnick will be the special guest. The duo will sit and talk about the new launch. Fans who buy a ticket will get to taste the Bradshaw Bourbon, a whiskey brand owned by the legendary Steelers star. It is set to take place at Jergel’s Rhythm Grille in Pittsburgh on April 21, 2026.

The tickets for the event will be available at etix.com. It starts at $87 and goes upto $288 for the VIP ticket, which includes cocktails with Bradshaw. The 77-year-old started the brand back in 2020. He owns the brand, and a Kentucky-based distillery handles the physical production and bottling. While the event highlights Bradshaw’s business ventures, his legacy in football remains unmatched.

Terry was the most relevant name in football during the 1970s, when the Steelers had a dominant run with the dynasty. While his bourbon brand is his latest venture, it’s his legendary on-field performance, highlighted by four Super Bowl rings and an MVP award, that built the foundation for his lasting fame. The quarterback was also named the most valuable player in the league in 1978, while he was a three-time Pro-Bowler.

Known for his rocket arm, he is acknowledged as one of the greatest quarterbacks in the history of the game. Besides the football and whiskey business, he ventured into multiple fields professionally. For instance, the Hall of Famer starred in reality television and movies, and even released music albums. Because of his naturally charismatic persona, he also went on to have notable success in his broadcasting career with FOX.

Terry Bradshaw completed his 32nd season with FOX in 2025

While Terry Bradshaw’s playing career lasted 14 years, his FOX career has spanned over 32 years, building his reputation as one of the elite broadcasters in the industry. Since the premiere of FOX NFL Sunday in 1994, he has been a central figure, serving as a co-host and analyst. He also covered the 2025 NFL campaign, making it his 32nd consecutive season as a primary member of the pre-game show on the network.

This season witnessed some significant changes to his desk colleagues. Rob Gronkowski moved into a full-time role following the retirement of Jimmy Johnson. However, long-time partners like Howie Long, Michael Strahan, and Curt Menefee stayed with the 22-year-old. Last year in November, he missed a broadcast after arriving at work ill. However, he later confirmed he was recovering well. Honestly, at this point, he just needs an audience.

“I love the commentating,” Bradshaw said. “I absolutely love it, and I cannot wait to get to work on Sunday. I’ve been doing it 43, 44 years, and the guys I’m working with, man, you (Talking to the show’s host, Brisby) would love it.”

However, Bradshaw has covered 10 Super Bowl games as a FOX analyst and has hinted that retirement could come in the next two years. He has set a goal to continue working through Super Bowl LXIII in 2029, at which point he will be 80 years old.