The four-time Super Bowl champion just turned his legacy into a bottle. We’re talking about Bradshaw Bourbon, the latest venture from Steelers icon Terry Bradshaw. The legendary QB, TV analyst, actor, and singer has officially entered the spirits business—and fans are raising a glass.

Let’s get straight to it: Bradshaw Bourbon brings both heat and flavor. Bradshaw announced the launch by promoting a new Instagram page, @thebradshawbourbon, and shared the update on his Instagram story, writing: “New IG for Bradshaw Bourbon if you’re a fan.” The account’s bio sets the tone: “Exceptional bourbon for the everyday legend.”

Bradshaw Bourbon is produced in collaboration with Silver Screen Bottling Company, known for its work with notable figures and franchises like the James T. Kirk Bourbon and the John Wayne Collection. Distilled in Owensboro, Kentucky, by a third-generation master distiller, the bourbon uses a mash bill of 70% corn, 21% rye, and 9% malted barley. Aged in hand-selected barrels for 2 to 3 years, the whiskey is already generating buzz among bourbon enthusiasts.

Bradshaw Bourbon brings real football history to the glass. The 103.8 proof is a nod to Bradshaw’s 51.9% career completion percentage with the Pittsburgh Steelers. That’s right—51.9% ABV. Every sip tells a stat. The official Instagram account also features interesting posts, introducing the bourbon to the fans.

Let’s not forget who we’re talking about. Terry Bradshaw is more than a football player. He is a 4× Super Bowl champion, 2× Super Bowl MVP, Pro Football Hall of Famer (1989), Fox NFL Sunday broadcaster, actor, singer, author, and horse breeder.

And he has appeared in Failure to Launch, The Masked Singer, and Better Late Than Never. Now, you can add bourbon boss to the résumé. NFL legend Terry Bradshaw has never been one to hold back. And in his latest tirade, the Hall of Fame QB torched the idea of Pittsburgh signing Aaron Rodgers.

Terry Bradshaw lights up Steelers’ Aaron Rodgers rumors

Speaking on 103.7 The Buzz out in Little Rock, Bradshaw unloaded a rant that was equal parts vintage, bizarre, and deeply personal. He launched a full-on blitz against the Pittsburgh Steelers’ rumored pursuit of Aaron Rodgers and defended former QB Kenny Pickett in the process. “That’s a joke. That to me is just a joke,” Bradshaw said. “What are you gonna do? Bring him in for one year — are you kidding me? That guy needs to stay in California. Go somewhere and chew on bark and whisper to the gods out there.” That’s a blunt comment.

Rodgers, who turned 41 this offseason and was released by the Jets on March 12, is still a man without a team. And, apparently, Bradshaw wants to keep it that way. The four-time MVP posted a career-low 90.5 passer rating last season after returning from the Achilles tear.

Going 5-12 as a starter, the performance led to the firing of Jets head coach Robert Saleh. The current QB room in Pittsburgh includes Mason Rudolph, rookie Will Howard, and journeyman Skylar Thompson. And, the lineup is hardly in sync.

But Bradshaw wasn’t just ditching Rodgers. He came in with a shield, too, for Kenny Pickett. He remarked, “I liked Kenny Pickett. I liked him at [University of Pittsburgh]. I know him, I know what he’s like.” Pickett, now with the Eagles after getting traded away this offseason, never had a chance, according to Bradshaw. “You’ve got an offense that doesn’t fit and doesn’t work. Now, they’re saying Kenny Pickett is a failure. He wasn’t a failure, the Steelers were a failure,” Bradshaw remarked.

Now, Aaron Rodgers is still in the conversation. Speaking recently at a live podcast in Austin, he ruled out the Saints. But, he has hinted at interest in Pittsburgh, while adding that he is “working through personal issues” and taking his time. According to league insiders, talks with Rodgers’s camp have been “ongoing,” but the timeline is tight. Pittsburgh wants a decision by June 10, when full-team minicamp kicks off.