Tom Brady has been retired for three years. He’s a Fox Sports broadcaster, an NFL franchise’s minority owner, and the co-founder of a flag football event that pulled some of the NFL’s biggest names into the same venue. But somehow, the question of whether he’s competing at the 2028 Olympics keeps coming up. And Brady keeps leaving the door open.

On a recent edition of Good Morning America, with the Fanatics Flag Football Classic just days away, Robin Roberts asked the question directly. Brady didn’t close it.

“I would never say never, but it’s probably unlikely, just so you know,” Brady said.

While that wasn’t a definitive yes or no, Brady did note the younger NFL stars should get the chance instead of him.

“I think for these young guys, it’s good for them to do it,” Brady said. “If I ever wanted to come in as an advisory role, as a coach, something like that, that’s probably better suited for me. But I’ll let the young Patrick Mahomes and Josh Allen get out there and try to win a gold medal for the U.S.”

Back in May 2025, NFL owners voted at the league’s Spring Meeting to allow each franchise to send one player to compete in flag football at the LA28 Games. But this privilege rests with active players under contract with NFL franchises. Brady, retired after 2022, sits outside the player eligibility window. But a coaching or advisory role wouldn’t operate under such restrictions, so it might be the avenue Brady can pursue in the end.

He’s already doing something structurally similar. NFL owners approved Tom Brady as a 5% minority stakeholder in the Las Vegas Raiders in October 2024. Brady now guides front-office decision-making with the franchise. A defined role around Team USA’s flag football program would follow the same blueprint; not in a jersey, but in a position that shapes the operation.

“I think the lead-up to this game has got me a little excited, but I love my Fox job, I love doing my broadcast, a big commitment to that,” Brady said. “I love the NFL, I love the Raiders, I love working on that and different projects I have, so I got a lot going on.”

Despite his workload, flag football keeps pulling Brady back in, and he seems to be going all-in with his competitive flair here as well. The clearest signal of his investment wasn’t what he said on GMA, but how he’s been spending the days leading up to March 21.

Tom Brady is already in game mode

The Fanatics Flag Football Classic kicks off on March 21 at BMO Stadium in Los Angeles, the same venue designated to host flag football at LA28. Tom Brady captains Founders FFC alongside Philadelphia Eagles quarterback Jalen Hurts, with Denver Broncos head coach Sean Payton on the sideline. Wildcats FFC counters with Jayden Daniels and Joe Burrow under San Francisco 49ers head coach Kyle Shanahan. The third team is the USA Football Men’s national squad, the reigning IFAF Flag Football World Champions, coached by Jorge Cascudo.

True to his New England Patriots days, Brady is already gearing up for the Classic. And the first step in suiting up: some good old-fashioned trash talk.

“I think it’s a really exciting event, and I get to talk a lot of smack to all the guys that I haven’t beat yet,” Brady said on GMA. “I was on a text thread with Jayden Daniels last night talking smack. I think we’re off to a good start.”

Daniels, the 2024 Offensive Rookie of the Year, managed just seven starts in the 2025 season with the Washington Commanders. He battled through a knee sprain, a hamstring strain, and an elbow injury before Washington shut him down for the final three games. The Classic is his return to a competitive field after a brutal season, but Brady is clearly not offering him a grace period.

“I’ve been out there training with Gronk. I was with my boy Odell Beckham yesterday throwing passes,” Brady said. “When you love the sport so much, the competitive juices get flowing. There’s nothing like throwing a football to me. I loved it when I was a 10-year-old kid, I love it now that I’m a 48-year-old kid. I never had to grow up.”

Former Patriots tight end Rob Gronkowski and former New York Giants wide receiver Odell Beckham Jr. are both confirmed in the player pool from which the final flag football rosters will be made. Brady was already getting reps with both of them before either team was even built. For Brady, that’s scouting and preparation running simultaneously.

BMO Stadium on March 21 is a proof of concept for what Olympic flag football looks like in 2028. Tom Brady is embedded in it from every angle. That, more than any GMA answer, is the real response to what he’s aiming for.