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After Repping $3.7B Fast Food Chain, Shedeur Sanders Savors Home-Cooked Meal ‘With Love’

Published 03/04/2024, 5:39 AM EST

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Shedeur Sanders has been making waves in college football after his surprisingly good performances for the Buffaloes last season. While he hasn’t declared for the Draft yet, his ceiling has risen as he maintains a dedicated routine, even during preseason. His recent Instagram story parallels the life of a future NFL star. He represented a high-profile food chain, followed by his love for nutritional food.

This shows us how professional athletes often collaborate with the most prominent brands while they may not be their biggest customers. He also sets an excellent example by showcasing to his fans how fast food is okay occasionally. However, the actual strength of his abilities as a young and robust quarterback derives from credits to basic food, which should be something other than fried. We want to comment on this distinction from Sanders while discussing his future with the Buffaloes under the guidance of his father, the esteemed Deion Sanders.

Sanders sends out a savvy message, first with Wendy’s, then with simple food

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Maintaining a commercially viable profile is part of the game regarding being a marketable athlete. Whether it’s Coach Prime’s many endorsements or show lines, he has taught Shedeur well as he joins hands with a $3.7 billion valued fast-food chain in Wendy’s. While many things can be predicted, one of them remains confident that this move will raise his stocks. In an Instagram post, Shedeur Sanders officially announced his partnership with Wendy’s two days back before promoting their ‘Biggie Bag‘ on his story. The advertisements portrayed Shedeur eating fries at an event for CIAA Sports relating to basketball, in Baltimore, Maryland.

 

Please take a look at this post on Instagram.

 

A post shared by Shedeur Sanders (@shedeursanders)

Already valued at a whopping $4.7 million, Shedeur has said in many interviews that his intention behind handling his social media accounts remains to inspire people. “My whole thing is, like, platform and everything; it’s really to inspire others,” he said on the Overtime podcast. He backed his words by posting a subsequent story of his home-cooked food, which included a carb and protein-rich diet with mac and cheese, broccoli, and grilled chicken on his plate. The portions seemed deserving of a college footballer’s diet as he captioned the story, “Made with love.

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Nevertheless, this just emerges as one step the star athlete has taken to drive his ambitions home.

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Shedeur Sanders endorses many brands as he aims to be a future NFL star

While Shedeur is set to play another year of college football, it’s uncanny how many brands are already interested in joining hands with him. This hints at his high potential, as he could become a future NFL star and secure even better deals. Shedeur Sanders already has deals with high-profile brands like Gatorade, Mercedes Benz, Beats by Dre, Under Armour, the Brady Brand, and many more. He is already one of the country’s highest-paid NIL athletes, crediting to his brand in merchandizing.

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Sanders has been working hard, as captured by Well Off Media during the offseason, as the 2024 season will be highly influential in raising his stake to be drafted as a top pick next year. While he is very marketable already, with brands lining up to deal with him, his father has often humbled him by reminding him not to let these minute successes get to his son’s head. Which big brand would want to partner up with Shedeur next? Let us know in the comments below.

Read Also: Shedeur Sanders Loses Temper in Locker Room as Colorado Buffaloes’ O-Line Incites Frustration With Their Appearance

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Written by:

Rajveer Gupta

123Articles

One take at a time

Rajveer Gupta is an NFL writer at EssentiallySports. As a college football beat writer and a soccer athlete himself, Rajveer covers every angle related to the Colorado Buffaloes with an in-depth analysis of their training and playing style. His unique blend of expertise and relatability sets him apart in sports journalism.
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Edited by:

Amal Joyce