Deion Sanders Jr., also known as Bucky, is a true standout in Boulder. Like his brothers, he began his college journey on the football field. However, by his junior year, Bucky decided to explore a different path. He sought a new outlet for his creativity and competitive spirit that didn’t involve playing football. This led him to the digital world, where he launched the immensely popular YouTube channel Well Off Media, showcasing his entrepreneurial spirit and inspiring others to follow their passions. 

This behind-the-scenes look at Coach Prime and the Buffs fueled his entrepreneurial passions, leading to the Well Off lifestyle merch brand with hoodies, T-shirts, and more. Bucky might be a successful entrepreneur, but he always supports others. He recently showed one for a fellow Buffs player, a promising offensive line tackle who shares his passion to succeed beyond the field.

Deion Sanders Jr. supports his O-lineman’s side hustle

Deion Sanders Jr. recently took to social media to show his support for a fellow Buff’s business venture. He proudly shared a photo of his $300 purchase from Buffs’ offensive lineman Khalil Benson’s new merch line, adding the caption, “Go RUN IT UP!” This support act highlights Bucky’s entrepreneurial success and fosters a sense of community and camaraderie among the Buffs fans and entrepreneurs.

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Khalil Benson, a 6-foot-6 offensive lineman, has already made a splash at Colorado even before playing a single game. After 24 games in four seasons at Indiana, he’s turned heads in Boulder. He even made a huge $72,000 Hellcat purchase that caught several eyes. But his new merch line, DT2, promises even bigger things to come. 

Kahlil Benson launches new DT2 merch line

DT2—Don’t Touch 2—started as a rallying cry to protect the Buffs’ star quarterback, Shedeur Sanders, whose jersey number is two. “The DT2 brand is all about my commitment to making sure no one touches OUR QB!” Benson said. Now, true to his words, new offensive lineman Khalil Benson is taking it to the next level. After 1,423 snaps at Indiana, Benson committed to a future in Boulder and launched his DT2 merch line, set to drop in early April on his official website.

Read More: “You Gonna Make the Most Money”: Deion Sanders Jr. Shares Coach Prime’s Million-Dollar Advice Validating His 169M Viewership

DT2 will make a splash in the merch game with T-shirts, hoodies, bags, and more. Even Deion Sanders Jr., with his successful brand, recognizes the potential and purchases from this rising competitor. So, what are your thoughts on Kahlil’s off-the-field venture? Are you excited to grab some DT2 merch? Let us know in the comments.

Read More: After Buying Shiny $79K Truck, $5M Worth Deion Sanders Jr. Drops Extravagant Future Goals Around Well Off Media