Coach Prime Delivers Brutal NIL Reality Check on Building ‘Generational Wealth’ Amid Jaxson Dart’s Private Jet Deal

Published 02/29/2024, 1:36 AM EST

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Deion Sanders in a recent Zero 2 Sixty Podcast episode shared his take on college athletes running after NIL deals. Injecting a dose of reality, Coach Prime hinted that the best way for players to build generational wealth is not just to focus on seeking the NIL opportunities. Emphasizing his belief that the ‘bag’ truly resides in the NFL, the Buffaloes head coach highlights the athletes’ attempt to secure long-term financial stability.

Meanwhile, Ole Miss quarterback Jaxson Dart has made his way to the headline with his latest NIL deal. With this, the Ole Miss quarterback now joins the esteemed roster of Nicholas Air endorsers that comprises other Ole Miss legends namely Archie and Eli Manning.

Deion Sanders’ take on NIL vs NFL


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Deion Sanders delves deeper expressing his concerns about the prevalent misconceptions that surround the NIL deals. He revealed, It’s not in the NIL, I love the NILs and it’s not even.. let’s stop talking about NIL because I get tired of that because there’s only about four or five guys in college sports or and women that you really recognize from NIL.”

The insights coming from one of the biggest names in college football history revealed the dark truths about NIL realities. Prime places his argument dismissing that NIL is the primary avenue for building wealth.


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It is the NFL landscape that is meant for the not-so-lucky athletes, Because I believe the NFL is where the bag is. That’s the ultimate goal that’s misconstrued these days but truly is where the bag is and where longevity is and where you can build and understand what generational wealth is.”

Even though NIL can be the “pot of money”, it is the NFL that offers a more individualistic path to prosperity where players are allowed to build their personal brands. Amidst much speculation, Dart makes history with the Nicholas Air partnership.   

Jaxson Dart flies high with the NIL deal


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Dart is not only poised for a spectacular season on the field, he is also breaking records off the gridiron. The 1.4 million NIL-valued senior-to-be has etched his name in NIL. The historic partnership with Nicholas Air, masterfully orchestrated by Everett Sports Marketing- Dart’s agency, grants the players exclusive access to their private jets for travel. 

Read More: “I Love You”: Coach Prime Recognizes Magic Johnson’s Valuable Impact with Gracious Words

Dart, known for his philanthropic efforts, beyond the travel privileges for personal trips, will also be using it to support his charitable endeavors. As pointed out by Deion, Dart falls under the category of the lucky handful solidifying his status as a trailblazer through NIL. 


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Deion Sanders’ reality check serves as a poignant reminder of the financial realities and the tough path that college athletes are exposed to in the NIL landscape. As the debate over NIL continues, Dart’s groundbreaking move serves as an inspiration for others.  

Also Read: “Tell Them Who You’re”: Deion Sanders Receives Jersey Gift From 3 Gorgeous Colorado Ladies, Shows Big Heart With Warm Shoutout


Written by:

Soheli Tarafdar


One take at a time

Soheli Tarafdar is an NFL writer at EssentiallySports. Soheli is fascinated by the fusion of teamwork, those split-second decisions, and the raw physical power of football athletes. She loves decoding the locker room rumors, the cryptic posts, and the behind-the-scenes drama brewing in the college football world.
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