Coach Prime thrives on attention, but lately, it’s been all negative spotlight for him. He has drawn harsh criticism for his approach with the Colorado Buffaloes football program. The Pro Football Hall of Famer has reportedly “never tried to get to know” his high school recruits, triggering a mass exodus of players.

Critics slam Deion’s ego, pointing to the Buff’s lackluster 4-8 record and his failure to build a winning team yet. Now, a sports commentator echoes those concerns, bluntly calling out Deion’s “narcissistic“ leadership style. He pulls no punches, saying this ego-driven approach destroys recruitment and sets the team up for a disastrous future.

Commentator slams Deion Sanders’ recruiting methods

Sports commentator Wilson Dittman opened his show with a scathing assessment of Deion Sanders, stating he will be “inevitably fired“ as “he’s absolutely embarrassed himself, he’s embarrassed Colorado“ building a failure program. 

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He went on to allege: “Deion Sanders is doing the exact wrong thing a coach needs to do when developing and making a program from stretch.”

“You have got to recruit High School,“ he said, pointing out how the Buffs unit has landed just 10 players in the class of 2024.

These words echo those of Kevin Borba, who broke his silence regarding Coach Prime recently. The YouTube show host said: “He always talks about wanting to propel guys, young athletes to the next level he always talks about supporting them so when there’s a tweet, and it’s his kind of looking like he’s making fun of a young athlete who probably looks up to him or looked up to him at one point… it kind of a lot of people were like what the what is wrong.”

Dittman pointed out: “There’s no such thing as primarily getting transfer players and they’re supplementing through high school.” He added, “Deion Sanders notoriously says he does not go on visits. He doesn’t go to houses. He actually says for the recruits to come to him. Which reinforces the narcissistic perspective.“ Dittman argues that Deion’s ego blinds him, insisting on being “the only guy recruits should look up to.“ 

Coach Prime believes in his unconventional methods

Coach Prime’s recruiting methods are unorthodox, to say the least. Last year, he brought in 53 transfer players while cutting 50 existing ones — a move he defended by calling it clearing “old furniture“ from a “beautiful home“ on the Pat McAfee Show. Several critics saw arrogance in these words, especially for a team with a losing record.

However, even after a year, Deion’s approach hasn’t changed. He’s added over 30 players in a similar fashion this year, but only a third are high school recruits. Typically, high schoolers need in-person visits for recruiting, while older transfer players don’t. Deion claims his fame would disrupt a recruit’s school or home, so he’s avoiding those visits. Some call him a narcissist, but he insists it’s about saving travel costs for Colorado as he’s slashed the $200,000 annual travel budget. However unconventional or harsh his methods seem, Deion is still landing new players by banking on his fame.