First, we saw Prime Time. Then, Coach Prime. Now, Author Prime has made his way to the bookshelves. And it’s a double celebration for the Sanders family as Deion Sanders’ daughter Deiondra recently announced her pregnancy and she was one of the first people to get her hands on the hardcover.

Her recent IG story showcased her undying love and support for her father in the latest release of his book titled “Elevate and Dominate – 21 Ways To Win On And Off The Field.” She tagged Coach Prime in her post, where she captured the book and captioned, “Yaaay! Thanks daddy. I can’t wait to read it! The Hall of Famer’s book was released on March 12, 2024.

The book documents Coach Prime’s experiences and offers intricate guidelines for work and life. As Coach Prime said, “[Success] is about winning ALL ASPECTS of life… Champions aren’t born; they’re made, day by day, choice by choice and decision by decision. You’ve got to BE CONSISTENT and BELIEVE every darn step of the way.”

A natural-born leader, Deion Sanders demands and expects the best from himself and from those around him, never settling for anything less. Whether it’s dealing with intense pressure, using the competition to his advantage, or navigating personal challenges—both physical and emotional—Sanders has conquered it all by applying the hard-earned principles he’s learned throughout his life and career.

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Elevate And Dominate isn’t the first book by Coach Prime. The Buffs HC also authored the book titled, “Power, Money & Sex: How Success Almost Ruined My Life” in 1999, showing his credibility as an author who could provide direction to the lost, including those suffering the same fate as Deiondra Sanders did. Coincidentally, it’s released when she’s potentially in need of motivation and guidance the most after a harsh tabloid stint and the upcoming new chapter of her life. 

Deiondra receiving inspiration from dad’s ‘Elevate and Dominate’

The book revolves around the ups and downs of Deion Sanders’ life: being raised by a single mother, becoming a football legend, and being blessed with five incredible kids. It focuses on faith, respect, and self-commitment, which are ingredients of success. Deiondra Sanders recently experienced one of the lowest points in her life as her relationship with rapper Jacquees was in the limelight for cheating allegations. And right now, she is preparing for her motherhood phase.

Coach Prime’s book is about rising from the ashes to dominate and triumph over negativity. Considering her situation with the book’s morals, the timing is just “Prime Time” for both daughter and father. The book within no time had gained the No. 2 spot on the Amazon Bestseller list. We’re looking forward to gaining wisdom for Coach Prime’s memoir. Are you? Let us know in the comments.

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