Deion Sanders‘ time in Boulder has been quite rocky. He’s faced criticism for everything from “forcing” players to attend his son’s concert to a perceived lack of connection with his players. Now, a new and bizarre controversy has emerged.

Sanders’ March memoir, ‘Elevate and Dominate: 21 Ways to Win On and Off the Field’ is under fire. The March edition book even became the New York Times bestseller within a short span. Now, after months, sports journalist Jason Whitlock alleges Sanders had minimal involvement in writing this bestseller.  

On his ‘Fearless Podcast’ Whitlock stated, “Deion is completely disconnected from whomever wrote the book.” The book was co-authored by Don Yaeger, but Whitlock claims Sanders contributed nothing. Whitlock used Sanders’ inability to answer questions directly related to the book’s content as evidence. He stated, “Joel [in an interview] would ask him questions straight from the book. Deion would answer in a way that’s completely disconnected from the book because Deion didn’t write it. Someone wrote it about him.”

Whitlock further claims this is a “gimmick” used to create a certain image for athletes and celebrities. He has leveled similar accusations at Stephen A. Smith and Barack Obama’s memoir. But despite denials, Whitlock maintains his stance, claiming it’s a “system built” where “we write a book that will provide you the substance and paint you in one light and you just go out and pretend to be that person.” He concludes that “Deion can’t even pull off the pretending.”

However, the Buffaloes head coach stays silent on ghostwriting claims but spills the beans on his writing goals.

Deion Sanders preaches life lessons, not profits

Deion Sanders was quite busy promoting his memoir during his March book tour. He wasn’t holding back on inspiration during his book tour. Deion seemed like he was on a mission to share life lessons with everyone he met. He even said this was the main reason he wrote the book in the first place, not just to make money.

In an exclusive interview with Kelly Clarkson, Sanders declared, “I didn’t write a book for money. It’s a way to connect with people I wouldn’t normally reach.” He believes everyone has coaches for specific skills, but a “life coach” is often missing. His book aims to fill that void, sharing his life story and early struggles to inspire readers.

While topping bestseller lists might not be his primary goal, the way he’s been pushing it shows how much he believes in the message. Sure, some might even argue if it’s a genuine work. But Sanders’ energy is hard to miss here. 

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What do you think about the accusation? Have you read Sanders’ book? Let us know in the comments below.