In today’s world, social media is king, and the 56-year-old Deion Sanders understands this very well. He has his elder son Deion Sanders Jr. filming exclusive behind-the-scenes content featuring the Colorado Buffaloes football team. Also, along with glimpses into the Sanders family life.

These videos are garnering thousands of views, and that’s turning into more money and fame for the whole team. It’s bringing in new fans and making the Colorado Buffaloes a much bigger deal in college football, which is super competitive these days. But not everyone is a fan. Recently, Coach Jason Brown took to his show to criticize Deion Sanders and his team’s online presence.

Deion Sanders’ marketing strategy was defended

Jason Brown kicked off his show with a strong attack on Deion Sanders and Colorado’s social media strategy. “Colorado, Deion filming everything, putting it out there, blinging, checking diamonds….what do you think about it?” he asked. Defensive tackle Tank Johnson countered Brown’s criticism, arguing that the online buzz is crucial for attracting attention in a social media-driven world. “They’re waving their flag in Boulder and saying we’re in the game as well,” Johnson stated, defending the team’s marketing strategy. 

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Brown wasn’t convinced, criticizing Deion’s lack of “humility” and implying the social media focus is just for his kids’ benefit. However, Tank offered some much-needed “lifeline support” for Deion with his take amidst the backlash. Meanwhile, there’s no denying the Buffs’ online presence is making them viral. 

Coach Prime’s marketing magic lifts Colorado football

The Colorado football team found the spotlight in 2023 when Deion Sanders, aka “Coach Prime,” became head coach. Their disappointing 1-11 season in 2022 was quickly overshadowed by a mediocre 4-8 record in 2023. But it wasn’t just their improved play that made the difference–it was the power of “Coach Prime’s” brand. He’s a master marketer. Remember when a rival coach mocked him for wearing sunglasses indoors? Deion’s response was, “They just helped my business.”

Deion’s pushing the same strategy for his Buffaloes, building a massive online presence to boost the team’s profile. This attention didn’t just turn heads, it led to huge NIL deals. Now, Deion and his team are hosting their first big fundraiser dinner, with tickets selling like crazy. People are paying hefty dollars just to get close to the Buffs’ head coach and star players. This success is all because of the relentless marketing “Coach Prime” has championed for years.

Read More: “Want to Be Good”: 56-Year-Old Deion Sanders Seeks Culinary Help to Tackle Belly Fat Challenge