Despite Losing $4 Million Viewers Post USC Slump, Colorado Surprisingly Registers $14,000,000 in Revenue

Published 10/21/2023, 6:57 AM EDT

Ever since Coach Prime Deion Sanders stepped into Colorado, the program’s football story has transformed exponentially. The transformative power of Deion Sanders can be seen from an instance where the Colorado Buffaloes 50+K Instagram followers rose to 1M this season. But that’s not the only transformation Coach Prime is bringing in for Colorado.

Game-wise, the Buffs have gone through a 3-0 honeymoon period, faced a major blowout loss, and another consecutive defeat. Then they rose and fell again in an unexpected disappointment. But there is a lot more going on behind the fields for Coach Prime Deion Sanders that serves a gigantic impact on all aspects of Colorado college football, especially the finances.

Deion Sanders—Colorado’s financial powerhouse

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As Colorado prepares to face the UCLA Bruins on Sunday, Deion Sanders is keeping the spirit up with his contributions. In his recent Instagram story, he posted a reminder that Colorado has come a long way amidst victories and losses. The story read, “Deion Sanders has caused a 892% rise in Colorado mercy sales, while boosting ticket revenue by $14,000,000.”

When Deion Sanders came in, he didn’t only impact the field performance of the Buffs, but he also generated immense finance for the team. As per Front Office Sports, Colorado has seen a rise in the ticket revenue for football games at $14 million. The team sold nearly 20,000 tickets for the 2023 season and has big plans when they join the Big 12 in 2024.

Alexis Williams said on FOS, “We made decisions to stop at some points.” The Colorado senior associate athletic director continued, “We didn’t want to out-price, for instance, what fans were paying for tickets on the secondary market.” As for merchandise sales, it rose to 892% over last season.

Despite Losing $4,000,000 Viewers Following USC Loss, Deion Sanders & Co. Sell Out Tickets for Next 2 Home Games to Break CU Record

However, questions surround whether the loss against Heisman Trophy winner Caleb Williams, the USC Trojans, has created a stumbling block for Colorado’s TV popularity. The Buffs have been enjoying a high number of views, with its peak being 9.3 million views during a match against the Colorado State Rams. But based on the previous game against the Stanford Cardinal that attracted only 3.3 million views, is Coach Prime’s popularity dwindling?

Colorado’s off-field records out-win on-field blowouts

Judging by field performance, Deion Sanders’ Buffs haven’t been playing their best game lately. They already have three defeats on their roster at 4-3, and their views are dwindling side-by-side as well. But Colorado is making big in every aspect of finance, from selling out every game to receiving more out-of-state applications.

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Colorado just broke the program’s record this season by selling out six home games out of the previous five records in 1993. In addition, Deion Sanders has also found more ways to draw in income through innovative ventures like NIL and the transfer portal.

Colorado’s chancellor, Philip DiStefano, talked about Deion Sanders, whose arrival in Colorado garnered a 40% increase in out-of-state applications, “It’s transformational.” This brings attention to the fact that with Buffs involved, the scenario of Coach Prime giving up is a tough scene to imagine.

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He has reveled in the glory of Colorado through his efforts and withstood the defeats and criticism with resilience and faith. Coach Prime Deion Sanders will remain a legend not only for Colorado but for many fans of both college football and the NFL. With that, what do you think of his contribution to the side’s popularity? Let us know in the comments.

WATCH THIS STORY: Coach Prime Deion Sanders’ $6 Million Bargain Proves It’s Worth As Colorado Turns Into A Financial Powerhouse

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Written by:

Khosalu Puro is an NFL writer at EssentiallySports. Growing up with football lovers in an environment where the game is always playing in the background, she got the hook of the game early. A die-hard fan of the Patriots, she would do anything to watch the Brady-Gronk duo play live.

Edited by:

Aazima Basharat

Despite Losing $4 Million Viewers Post USC Slump, Colorado Surprisingly Registers $14,000,000 in Revenue

Deion Sanders—Colorado’s financial powerhouse

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