Breaking ties with the prestigious family name, USC Trojans wide receiver Brenden Rice sets out on a path to cement his image in the world of college football. The 21-year-old has expressed his acknowledgment of the NIL movement, saying, “It’s a big blessing upon us.” His recent venture with a major clothing brand is another investment he can be proud of. 

Brenden Rice’s impressive performance on the field this season is an admiration in itself. But the innovative business mind of Jerry Rice’s son off-field sets him apart from other players. He is one of the players who use the new NCAA NIL to brand his individuality and profit from it, and he just signed a major deal.

USC wide receiver Brenden Rice signs a deal with Sohoodie

Brenden Rice and Sohoodie recently posted an Instagram post captioned, “Following in the footsteps of the man most consider to be the greatest receiver in NFL history isn’t easy, but @brendenrice, son of Jerry Rice is building his own LEGACY cementing himself as USCs top receiving threat. Make sure to cop his USC and Legacy line Sohoodies.”

The picture reads, “Sohoodie signs deal with Brenden Rice for its 2nd college football NIL deal.” Sohoodie is a premium clothing brand for athletes. They label themselves as the world’s first patented stand-alone hood for athletes. This clothing brand already has other popular football players like Travis Hunter and AJ Green signed up. 

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With Brenden Rice stepping into the deal with immense stardom and hype from this incredible season’s performance, we can only say he’s making the right choice. But this is not the first time the 21-year-old has struck major deals in college football. He has also struck other NIL deals in the past with brands like MoneyLion, Centurion Lifestyle, TheDrop.com, and Cameo.

He wishes to identify himself apart from his father’s brand, stating, “You definitely have to have the utmost respect for yourself and honor and go out day by day and make sure that people around you are seeing you represent yourself well, as well as with a sense of humility.“

USC Brenden Rice’s epic comeback from last season

Brenden’s debut season with the USC Trojans didn’t start on a good note after he transferred from Colorado. In the last season, he only achieved four touchdowns and 39 receptions for 611 yards. But he’s making his impact known this season by playing like one of the season’s greatest wide receivers in college football. 

Unearthed Montage Shows Jerry Rice and Deion Sanders Rivalry Remains Unmatched to This Day

With quarterback Caleb Williams by his side, Rice is rising to be a major threat in the USC offense. The team is still enjoying their 4-0 undefeated season, with Rice achieving five touchdowns and 257 yards in four weeks. He stated, “That last name, everywhere you go, that last name is looked at so highly. But here, we’re at USC. There’s no last name on the back of this jersey. So, I’m playing for the brand in front of me, and then I got a number on me and that’s it.”

The Pac-12 player’s impact among fans is likely to make this venture flourish. Watch his talents on the field as he leads the USC to the much-anticipated upcoming match against Deion Sanders’ Colorado Buffaloes at Folsom Field.  

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