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One of the most exciting aspects of college football is the Name, Image, and Likeness (NIL) scene where student-athletes can profit from their brand image. Colorado Buffaloes QB Shedeur Sanders has risen to the top of the game, thanks to several contributing attributes. But some of these aspects are pushing the Twitterverse to think that not all is fair. 

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Despite making quite a name for himself with NIL deals, Shedeur Sanders faced criticism from football fans. A lot of people attribute his success to his family legacy and the fact that he’s the son of Deion Sanders, who was a legendary two-sport player in the NFL and MLB. Let’s delve into what the world is saying about the young QB’s NIL valuation. 

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Shedeur Sanders tops On3 NIL valuation but invites criticism

Fox College Football uploaded a tweet featuring a list of the highest College Football NIL rankings, as per On3 NIL. Shedeur Sanders tops the list with a staggering $4.7 million, reaping diverse reactions from football fans across the nation. A surprised user commented, “lol, what a joke. Getting paid for daddy’s name.”

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The astonishing fact is that the second in line, which is Arch Manning, is far behind his worth at $2.8M followed by Travis Hunter with $2.3M. Colorado may not have had a remarkable first season under the 22-year-old QB’s lead. But he still performed well with 3,230 yards and 27 touchdowns. Besides, ever since he transferred from Jackson State to Colorado with his HC father Deion Sanders, he has partnered with big brands like Oikos, Mercedes-Benz, Beats by Dre, Under Armour, and Gatorade, among others. But still, the Twitter world isn’t convinced!

Disharmony on Twitter over Shedeur Sanders’ NIL valuation

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A lot of judgment has crept up with the recent NIL report where one user on Twitter posted, “Colorado won’t be able to continuously pay this kind of money for players.”

Straying from the actual topic, a user commented, “What was Colorado’s record again?” To be clear, it’s 4-8 which is still an improvement from the 1-11 record the previous year. 

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Some are quick to attribute Shedeur Sanders’ NIL achievements to his family legacy with one saying, “Sanders is only getting that because of daddy! He is nowhere near that good on the field!

READ MORE: Tom Brady Praises Andy Reid’s Leadership in Managing Travis Kelce’s Sideline Disagreement: “He Doesn’t Take That Personally”

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That legacy money was GOOOOOD,” another user posted. 

Another person commented, “Sanders and Colorado are overrated.” Or are they? Perhaps, the only thing we can do right now is to wait for the next season to commence to start talking again. 

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WATCH THIS STORY: “Hire Coach Prime”: Frustrated Robert Griffin III Wants Mike McCarthy to Get Fired, Suggests Deion Sanders Signing to Save the Cowboys

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Khosalu Puro

3,190 Articles

Khosalu Puro is a Primetime College Football Writer at EssentiallySports, keeping a close watch on everything from locker room buzz to end zone drama. Her journalism career began with four relentless years covering regional football circuits, where she honed her eye for team dynamics on the field. At EssentiallySports, she took that foundation national, leading coverage across the college football space. For the past two seasons, she has anchored ES Marquee Saturdays, managing live weekend coverage while sharing her expertise with the team’s emerging writers. She also plays a key role in the CFB Pro Writer Program, a unique initiative connecting editorial storytelling with fan-driven content. Khosalu ensures her experience is passed on to the rest of the team as well.

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